- Sales target achievement - Ensures achievement of primary and secondary targets for the designated region. GT ,MT and Ecommerce
- Channel Management - Defines the distribution structure and ensures distribution effectiveness.
- Ensures service effectiveness for all channels handled (grocery, chemist, key accounts).
- Commercial control - Keeps control over sales and distribution expenses.
- Ensures adherence to financial disciplines and controls.
- Sales planning and analysis - Forecasts and plans sales
- People Management - Ensures sales force effectiveness by managing, motivating and developing personnel.
- Ensures adherence to norms and discipline in the zone.
- Ensures effective planning and execution of trade promotions and activation plans at regional level.
- Ensures effective merchandising plans are formed and executed.
- Identifies micro-marketing opportunities and executes the same.
Miscellaneous - Coordinates with other departments
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