Job Description

Zonal Manager for Nutracutical Company in Rural Markets

Position: Zonal Manager

Job Summary:

As a Zonal Manager for a company operating in rural markets, you will be responsible for overseeing and managing the sales and distribution activities within your designated zone. Your primary focus will be to achieve sales targets, expand market share, and ensure customer satisfaction. You will lead a team of sales executives and collaborate with various stakeholders to drive business growth.

KEY RESPONSIBILITIES:

1. Sales Management:

• Develop and execute sales strategies to achieve the company\'s sales objectives within the assigned zone.
• Monitor sales performance, analyze market trends, and identify opportunities for business expansion.
• Ensure timely and accurate reporting of sales data, including sales volume, revenue, and market share.

2. Team Leadership:

• Recruit, train, and motivate a high-performing sales team.
• Set sales targets, provide guidance and support to the team members, and monitor their performance.
• Conduct regular performance evaluations and provide constructive feedback to enhance individual and team effectiveness.

3. Channel Development:

• Identify, appoint, and manage a network of distributors, retailers, and dealers in rural markets.
• Establish strong relationships with channel partners and collaborate to drive sales growth.
• Implement effective channel marketing programs and promotions to enhance brand visibility and market penetration.

4. Customer Relationship Management:

• Build and maintain strong relationships with key customers, farmers, and agricultural stakeholders in the region.
• Understand customer needs and preferences, provide product information, and offer technical support and advice.
• Resolve customer complaints and ensure high levels of customer satisfaction.

Key Result Areas (KRAs):

1. Achieving Sales Targets: Meet or exceed the assigned sales targets within the designated zone.
2. Market Expansion: Identify and penetrate new markets, expand distribution reach, and increase market share.
3. Team Performance: Build and lead a motivated and high-performing sales team.
4. Customer Satisfaction: Ensure high levels of customer satisfaction and build long-term customer relationships.
Key Performance Indicators (KPIs):
1. Sales Revenue: Achieve monthly, quarterly, and annual sales revenue targets.
2. Market Share: Increase market share within the assigned zone.
3. Sales Growth: Achieve consistent sales growth compared to previous periods.
4. Customer Retention: Maintain a high rate of customer satisfaction and retention.
5. Team Performance: Monitor and improve the performance of the sales team based on predefined targets.

Qualifications and Skills:

• Bachelor\'s degree in Agriculture, Business Administration, or a related field.
• Proven experience in sales and marketing, preferably in the seeds or agricultural industry.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Sound understanding of rural markets, farming practices, and agri-business dynamics.
• Ability to analyze market trends and develop effective sales strategies.
• Proficiency in using sales management software and tools.

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