Job Description

Description: About UPL UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world\'s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain. Lead & support Business growth - Work closely with SBU Marketing Head, Crop Managers and initiate development of campaign plans for brand promotion of specific products & Crop packages - Facilitate the sales team in achieving their objectives/ budgets/ targets through: (a) Enriching their product knowledge partnering with OE Team & drive LMS in their respective zones to build technical learning culture (b) Monitoring & reporting sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits (c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP (d) Planning & Allocation of Demo samples (e ) Allocation and monitoring of \'sales promotion\' spend budgets at Zone and Territory level as per the potential and priorities (f) Responsible in selection & appointing of Temporary staff - Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates - Maintain rapport with Agricultural Institutes, Research Stations, KVKs. - Provide guidance in organizing \'Product/ Strategy meets\' and \'Trade Meets\'. - Maintain data regarding dealers, farmers / village level. - Provide weekly MIS to HO - Work in consultation with Tactical Marketing Head on implementation of marketing strategy for respective zone 2. Improve Business Quality - Implement crop specific/ product specific/ segment specific marketing strategies - Drive strategy meets and trade meets in coordination with the sales team - Develop market intelligence & knowledge conducive to business development, by assessing the crop - wise / product wise potential and existing market - Guide sales team in identifying the right product fit against competition. - Give timely communication of relevant marketing information and submit weekly, monthly marketing reports for review - Training / implementation of CRM applications & Ensure 100% utilisation. Team Management - Ensuring capability development of the FOs and improving the FO productivity - Nurture and build a technically strong team for Sales We are one team, for maximum impact. One team with shared goals. We all play for the team and no-one plays against team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and how we can create innovative solutions and experiences for them.

Monster