Job Description

Zinnov:

Founded in 2002, Zinnov meaning Zeal in Innovation A leading Management Consulting firm that helps organizations globalize their businesses, tackle organizational challenges & build institutional capability its mission is to become a Leading Global Management Consulting Firm. At Zinnov, we work in tandem with our clients to tackle organizational challenges, improve performance and build institutional capability. With advanced reasoning and analytical techniques, Zinnov provides customers with solutions that help in integrating organizational vision, business definition and processes. Zinnov\'s key service offerings span across globalization of technology, People Practice and Market Expansion into growth markets, thereby creating a niche for ourselves in the industry today. For additional information, visit www.zinnov.com.

- Besides a huge opportunity to learn and grow in a dynamic environment, Zinnov offers:. A challenging and stimulating work environment. Considerable opportunities for learning new techniques, exposure to work in different sectors and domains.

- A friendly working environment which allows employees to grow professionally and build a rewarding career, Like Minded Intellectually Curious Colleagues. High Paced Learning. Continuous Mentorship to help Achieve professional goals.

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Role Summary:

- As employer branding head, you will drive branding efforts to sell a company as employer of choice to prospective hires, partner with the team to brand and market the company. You will need to understand Zinnov customers, kind of talent our customers wish to hire, what excites that talent and how to attract them.

- You will also need to have an exceptional understanding of our competitive landscapewho we are up against and why, Your role will be to partner with Talent Acquisition team and the wider business to help position the company as a top tech employer, with the aim of attracting & engaging the best talent.

- This is an exciting and diverse role, that touches so many different areas, from virtual and physical presence, to how we market our roles and leverage the profile of our leaders. As such youll need to be strategic, thoughtful, but equally hands-on and scrappy.

- Able to work effectively in an ever-changing environment.. Responsibilities. Partner with the Talent Acquisition, business leaders, Zinnov members to clearly define the employee value proposition to attract top talent while engaging and retaining current employees. Identify partners and platforms to help amplify and position the brand among prospective talent and current employees.

- Manage communications for internal and external campaigns and partner with relevant stakeholders such a HR and engineering leaders to drive initiatives (e.g. great places to work, hiring & social media campaigns, D&I initiatives, CSR events and any change program). Drive all internal branding initiatives to keep high employee engagement and amplify the position of technology centre and its leaders within the organisation.

- Identify thought leadership initiatives & create engaging experiences through online mediums such as webinars, blogs, white papers, etc to amplify brand equity externally. Develop and manage recruitment campaigns in discussion with relevant stakeholders using an assortment of media, such as radio, print, billboards, websites, regular postal mail, and social media.

- Responsible to plan, established and oversee the companys social media presence on platforms such as Twitter, Facebook, LinkedIn, YouTube, Glassdoor and blogging websites. Effectively collaborate with customer for creating branding opportunities across relevant industry events globally including Zinnov events.

- Equally, understand the challenges with the brand and work to propose solutions. Consistently keep abreast of trends and changes in the industry and make required changes in employer branding strategy and execution.

- Experience in employer branding. Proven track record in executing successful employer branding/marketing initiatives. Established relationships with potential employer branding partners, e.g.. Platforms or branding organizations.

- Ability to utilize metrics to demonstrate success in building /strengthening a companys employer branding proposition. Experience in using data to tell compelling stories and securing buy-in. Strong interpersonal skills, the gravitas to work effectively with a wide range of internal clients and partners of varying levels of seniority.

- Ability to juggle multiple competing priorities, while remaining composed, thorough and detail orientated. Resourceful able to think creatively and cost effectively. Excellent research skillsalways on top of industry changes and trends.

- The ability to be agile and pivot at short notice. Proactive, able to spot future trends and position the company to capitalize on these. Passionate, proactive, solution orientated, creative and able to think and learn quickly.

- Effectively communicate internally and externally. Education and Experience. Bachelors degree in Commerce, Marketing, Advertising, Communication, or any related field.

- MBA/PGDM is preferred. 7+ years of experience in leading advertising, branding and marketing initiatives. Desirable Skills. Ability to influence CXO decisions.

- Experience in communicating to a geographically diverse set of people. Strong verbal and written communication skills. Knowledgeable in marketing and public relations and should be well organized, detail-oriented, creative and innovative, and possess good time management skills. You should be able to do market research, analyze and present results with clear insights.

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