- Develop, implement, and manage YouTube and Facebook ad campaigns to drive traffic, engagement, and conversions.- Conduct market research and competitor analysis to identify opportunities and trends.- Create compelling ad copy, visuals, and video content that resonate with our target audience.- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI, and make data-driven decisions to optimize campaigns.- Perform A/B testing to identify the best-performing ad creatives, audiences, and strategies.- Collaborate with the creative team to ensure ads are visually appealing and aligned with brand guidelines.- Manage budgets effectively to maximize ad spend efficiency and ROI.- Prepare and present regular performance reports and insights to stakeholders.Stay up-to-date with the latest industry trends, algorithm changes, and best practices in digital marketing.- Coordinate with other marketing team members to ensure a cohesive marketing strategy across all channels. (ref:updazz.com)
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