Job Description

AD-Category Development[Fruits]

Zepto is a fast-growing startup that delivers groceries in 10 minutes flat through an optimized network of dark stores that we\'re building across the country! We\'re scaling up throughout Mumbai quickly and, in the next 6 months, we\'ll be launching in Bangalore, Delhi, Pune and Hyderabad. We\'re incredibly well-funded and our investors include Y Combinator, Nexus Venture Partners, and more!

We\'ve also built out one of the best startup teams in India, with Senior Executives from Uber, Flipkart, Dream11 and institutions like Stanford, INSEAD, IIM, and IIT.

Industry - Quick Commerce

Financial Overview - Only Unicorn from India in 2023

Company Size - 1200+ Employees

Designation - AD - Category Development (fruits)

Location - Mumbai

Role Description:

- The role works on customer buying behaviour such as buying trends, influence of pricing, discounts, promotions, sampling, and combos etc., that helps to maximise the profit.

- The person works closely with revenue team to understand the current business gaps, customer needs that helps in building the category in terms of assortment, private label etc.

- Prepares and implements the strategies to grow the category with sourcing, planning and revenue teams

- Responsible for maximising the profits and works towards meeting or exceeding the annual operating plans

- Works on closely with the sourcing team to make Zepto as a world class product excellence for fruits. This include heavy research, planning, piloting and scaling up of sustainable model for the respective product excellence throughout the supply chain

- Design and development of sustainable route map for fruits in terms of supply chain excellence, quality and pricing

- Making the customer\'s 1st preference to buy fruits on Zepto

Role Requirements:

- The demands more of sell side which requires high stakeholder management, program management, persuasion skills, data driven decision making skill in super paced environment

- Hefty communication and interpersonal skills, proficiency in MS Office, Excel, strong analytical skills, ability to work independently.

- Able to formulate strategies and presentations based on customer data and trend analysis to formulate target customer groups

- Designed and developed strategic initiatives from scratch to scaling up that yielded the f&V vertical growth

- A track record of effectively managing multiple priorities simultaneously with minimal guidance

- Exceptional organizational skills, both written and verbal communication prowess.

- Strong enthusiasm for and comprehension of internet and e-commerce business, with previous marketplace experience being advantageous.

- MBA from tier-1 college, having 6-8+ years of relevant experience in F&V industry

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