Job Description

Movie Marketing Role - ZEE5 South Tamil, Kannad, Malayalam - Create and implement comprehensive marketing strategies to promote the OTT platform, increase brand awareness, and drive user acquisition- Identify target audiences, set marketing objectives, and develop tactics and initiatives to achieve them- Monitor and analyze market trends, competitive landscape, and consumer insights to refine marketing strategies- Manage all aspects of ATL and BTL marketing activities, including media planning, creative development, and execution- Collaborate with creative agencies to develop compelling advertisements for television, radio, print, and digital platforms- Plan and execute BTL activities such as events, sponsorships, partnerships, and promotional campaigns to engage the target audience.- Develop and implement campaigns to increase brand awareness and consideration for the OTT platform.- Monitor campaign performance and make data-driven optimizations to maximize brand visibility and impact.- Coordinate closely with content creators, product managers, and sales teams to align marketing strategies with overall business goals.- Ensure a consistent brand message and seamless user experience across all touchpoints.- Collaborate on product launches, new content releases, and platform updates to create impactful marketing campaigns.- Develop and execute media plans across various channels, including television, radio, print, digital, and social media.- Optimize media buying strategies to maximize reach, target specific audience segments, and ensure cost-effectiveness.- Evaluate and negotiate contracts with media agencies, publishers, and advertising platforms to optimize budget utilization.- Track and analyze the performance of marketing campaigns using key performance indicators (KPIs) and analytics tools- Utilize insights to optimize future campaigns, identify areas for improvement, and drive continuous improvement in marketing efforts- Conduct regular market research and competitor analysis to identify new opportunities and innovative marketing strategies- Develop and manage marketing budgets, ensuring optimal allocation of resources across different marketing channels and campaigns.- Monitor expenses, track campaign costs, and provide regular budget reports.- Build and maintain relationships with external stakeholders, including media agencies, creative partners, influencers, and industry organizations.- Explore collaboration opportunities, negotiate partnerships, and leverage industry connections to amplify marketing efforts.Education and experience :- 2-10 years of experience in marketing in OTTs, Media, Marquee Movies production houses etc- Exposure to marketing outcome as quantified business objectives- Experience in using 360-degree marketing across multiple medias- Exposure to multi-crore marketing budget across TV + Radio + Outdoor + Activation- Understanding of marketing in a digital environment- Strong background in consumer insights and campaign planning and execution- Very strong analytical and problem-solving mindsetRequired Experience/Skills :- Experience in marketing, preferably from ATL/BTL background.- Bachelor's degree in business, marketing, advertising, public relations or related field- Excellent verbal and written skills (Proficiency in local language is a must) (ref:updazz.com)

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