Job Description

Aspects of the Role

- Lead the Brand Strategy for Zee Keralam.

- Create complete marketing communication strategy and digital brand communication for Zee Keralam

- Ideate various innovative and creative approach for various high impact and new launch campaigns including On air | Gound | Digital and PR

- Drive the Channel Marketing objective and over all brand deliverables in the planned marketing budgets

- Identify and recruit new age partners with execution and technical capabilities driving communication campaigns in various media

- Ensure brand guidelines and upkeep the brand architect in all the brand communication for Networks across all media influencing brand

- Preferred to have knowledge about TV programming and Content

- Strategic planning and analysis

- Strong communication and presentation skills

- Ability to interpret large amounts of data and to multi-task

- Path breaking ideation and solution to achieve Business goals.

- Drive optimization of marketing budgets and generate value creating value partners,

- Creative execution and effectiveness of campaign measured thru reach and launch episode ratings.

- Drive digital strategy and defined reach thru digital activation and engagement in Zee Keralam.

- Viewership in terms of Reach

- Ensuring Partnership with Media agencies and creating value for Zee Keralam thru relationship management

- Achieving and retaining leadership in Kerala market with higher Brand Recall and Top of Mind Awareness

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