Job Description

Profile- Product Marketing ManagerLocation- SuratExp- 6+ YearsJob Overview :We are seeking a passionate and data-driven App Marketer to develop and execute strategies that drive app downloads, user engagement, and retention. The ideal candidate will have a strong understanding of app marketing, including user acquisition campaigns, app store optimization (ASO), and in-app engagement strategies.Your contribution to the team:xe2x97x8f Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive the adoption and engagement of our mobile app.xe2x97x8f Responsible for managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks.xe2x97x8f Planned, executed, and managed the daily content of various channels (local and international), including social media, mobile apps videos, etc.xe2x97x8f Creating strategies for generating bold and innovative ideas for growth via paid channels.xe2x97x8f managing advertising campaign execution, creating and optimizing campaigns,analyzing trafc data, and solving problems).xe2x97x8f Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the trafc by source, and return on investment.xe2x97x8f Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.xe2x97x8f Identify and manage new and existing content providers, including both individuals and financial corporates.xe2x97x8f Responsible for new customer acquisition via our mobile app.Must have experience and skills:xe2x97x8f Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc.xe2x97x8f Worked on Google Analytics, Appsyer, Clevertap, and other popular tools for mobile attribution, acquisition, and re-engagement.xe2x97x8f Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.xe2x97x8f Should understand the concepts of the Lifetime value of a user (LTV) and its application.xe2x97x8f Must have experience in delivering customer acquisition growth and optimization across key metrics.xe2x97x8f At least 4+ years of experience in App Marketing/ digital marketing/ nancial editorial /Content Management.xe2x97x8f Data-driven mindset with excellent analytical and problem-solving skills.

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