Job Description

Job Category:

Non - Faculty

Job Type:

Full Time

Required Experience:

2-5 Years

Job Location:

Gurugram

Job Title - YouTube and Social Media Content Producer

Job Profile & Responsibilities:

Video Production & Filming:

Plan, shoot, and edit

high-quality video content for YouTube & social media platforms. Operate

cameras, lighting, and sound equipment

to ensure professional production quality. Conduct

on-campus shoots

showcasing student life, faculty interviews, events, and infrastructure.

Social Media Video Strategy:

Develop

video series ideas

that align with the university's branding and marketing strategy. Optimize content for

YouTube, Instagram, Facebook, LinkedIn, and TikTok

. Follow

trending video styles

to make academic content more engaging.

Creative Direction & Storytelling

Work closely with

students, faculty, and university staff

to create authentic content. Use

scriptwriting & storytelling techniques

to make educational content entertaining. Experiment with

formats like vlogs, challenges, and interviews

to engage prospective students.

Analytics & Performance Optimization:

Track video

engagement, watch time, and reach

to improve content performance. Implement

SEO strategies, captions, and hashtags

to maximize views and visibility. A/B test different content types to see what works best for prospective students and parents.

Collaboration & Management

:

Coordinate with

graphic designers, social media managers, and student ambassadors

. Manage

content calendars and production schedules

to ensure regular uploads. Organize and maintain

video archives for future use

.

Skills Required for This Role:

Video Shooting & Editing:

Proficiency in Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.

Camera Handling & Lighting:

Understanding of professional camera settings, composition, and color grading.

Social media Trends & Strategy:

Knowledge of YouTube growth tactics, Instagram reels, and LinkedIn engagement.

Storytelling & Scriptwriting:

Ability to craft compelling narratives for academic and entertainment content.

Project Management:

Organizing and scheduling shoots effectively to meet content goals. *

On-Camera Presence (Optional):

If needed, should be comfortable appearing in videos or directing talent.