Job Description

Who We Are

We are a Bangalore based health-food brand. We are one of the most recognised health-food brands in the country.We are also the largest digital-first, health-food brand out there.

We are purpose-driven and on a mission to make the country eat healthier. We believe in honest food labels and balanced nutrition. We take the harder route and make our products tasty without loading them up with junk ingredients. We do it because we all truly believe in our mission. The company is founded by sisters Anindita and Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani). Yogabars has been nominated as one of the top women-led Indian startups by various publications. We are venture-capital funded and our institutional investors include SAIF Partners and Fireside ventures. We also have several distinguished industry leaders as investors and active members of our board.

What we offer

We have an aggressive, fast-paced, and mission oriented culture. We promise significant autonomy and room for experimenting. Our culture is centered on respect, innovation and growth.

We offer the same (if not better) perks that everyone else offers. Though some have claimed that they are likelier to eat healthier and live longer because of their association with us.

We advise that you judge the authenticity of such claims with a pinch of low-sodium Himalayan Pink Salt. Also, lots of free yummy food. That your doctor, nutritionist, and mum would approve of.

:

- Be the bridge between sales and operations teams

- Work with NPI team to ensure timely and successful launch of new products

- Coordinate with sales and op steams to ensure healthy inventory levels

- Own the sales metric: Push sales team to ensure that the category targets are met on all channels

- Formulate the spend strategy and track ROI. Channel/SKU wise budgets

- Establish the pricing calendar and channel-wise promos with the sales team

- Define the communication strategy and create the right content/assets

- Drive awareness and engagement for their respective categories through:

- Influencer marketing: Youtube and Instagram

- Work with creative team to ensure Instagram and Linkedin updates are regular

- Drive the agencies/internal teams to execute - Offline partnerships and activations

- Execute BTL and in-store activations, PR activities

- Ensure that we keep improving our communication and ensure all channels have the latest creatives, communication.

- Review performance marketing campaigns and fine-tune our communication basis this.

- Insights

- Track market-share and have in-depth understanding of the market

- Speak with customers to get feedback on products

- Track competitor changes on pricing, new-launches, reviews etc.

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