Job Description

Collaborative Strategy Development :- Partner with the creative team to develop compelling briefs and communications, including print, digital, and video assets.- Work closely with the Franchise Development, Product Sales, and Operations teams to address low sales issues and strategize on increasing footfall and boosting sales at outlets. Targeted Sales Initiatives :- Strategize with the Franchise Development Team to set lead generation targets and provide qualified leads.- Collaborate with the sales team to enhance product sales across all outlets. Launch Planning & Execution :- Draft comprehensive plans for outlet openings, including pre-launch, launch day, and post-launch strategies.- Develop new product launch plans and track their performance through detailed marketing reports.Multi-Channel Campaign Management :- Execute multi-channel campaigns ensuring consistent messaging across all customer touchpoints.- Manage content updates, participate in events, document business processes, and provide additional sales support. Market Insights & Customer Engagement :- Gather and analyze customer and market insights to improve outreach strategies and increase customer conversions.- Experiment with various organic and paid acquisition channels, including content creation, PPC campaigns, event management, and social media. Content Creation & Performance Analysis :- Produce engaging content for our website and blog that attracts and converts target groups.- Measure and report on the performance of marketing campaigns to gain insights and assess against goals. Budget Management :- Prepare and monitor the marketing budget on a quarterly and annual basis, ensuring efficient fund allocation. Strategic Partnerships :- Build relationships with key industry players, agencies, and vendors to enhance marketing efforts. Team Leadership & Development :- Mentor and train subordinates, ensuring the execution of marketing activities and SOPs at both outlet and corporate levels.- Conduct daily team meetings and prepare monthly marketing calendars (ref:updazz.com)

updazz .com