Job Description

Designation : Sr.Performance Marketing Manager

Location: Noida Sector-63

Experience : 5-8 years

JD FOR Sr.PERFORMANCE MARKETING MANAGER :

As a Performance Marketing Manager, you will play a pivotal role in driving the growth of our business by developing and executing performance-driven marketing strategies. You will be responsible for managing digital advertising campaigns, optimizing conversion funnels, and analyzing data to maximize ROI. This role requires a data-driven mindset, strong analytical skills, and expertise in digital marketing channels.

Key Responsibilities :

1) Digital Advertising Campaigns:

- Develop, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.

- In depth knowledge of campaign strategies, hacks to achieve greater ROAS at optimum CAC

- Manage budgets, bid strategies, and ad creatives to ensure cost-effective acquisition of leads or customers.

- Conduct A/B testing to refine ad copy, creatives, and landing pages for optimal performance.

- Analyze website traffic and user behavior to identify opportunities for improving conversion rates.

- Collaborate with the web development team to implement CRO strategies, including A/B tests, landing page optimizations, and user experience enhancements.

2) Data Analysis and Reporting :

- Monitor and analyze key performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant KPIs.

- Generate regular performance reports and provide actionable insights to optimize marketing strategies.

Keyword and Market Research :

- Conduct keyword research and competitor analysis to identify growth opportunities and stay ahead of market trends.

- Stay up-to-date with industry best practices and emerging trends in digital marketing.

- Collaboration and Cross-Functional Support :

- Work closely with the creative team to develop ad creatives that align with marketing goals.

- Collaborate with the content team to ensure landing pages and website content are optimized for conversions.

- Coordinate with other marketing teams to maintain brand consistency and alignment across campaigns.

3) Budget Management :

- Manage the performance marketing budget effectively and allocate resources based on campaign priorities and ROI.

4) Testing and Experimentation :

- Continuously test and experiment with new advertising channels, ad formats, and targeting options to drive growth.

5) Qualifications :

- Bachelor\'s degree in Marketing, Business, or a related field; MBA preferred.

- Proven experience in performance marketing, digital advertising, or related roles with a minimum of 5-8 years of experience.

- Hands on experience on adwords, Meta & other tools

- Strong analytical skills with the ability to translate data into actionable insights.

- Excellent project management skills and ability to manage multiple campaigns simultaneously.

- Strong communication skills, both written and verbal.

- Creative problem-solving skills and a passion for staying updated on industry trends.

- Familiarity with marketing analytics and reporting tools.

- Ability to work independently and as part of a cross-functional team.

This Performance Marketing Manager role offers an exciting opportunity to make a significant impact on our business\'s growth by leveraging data-driven strategies and optimizing marketing performance. If you are a results-driven marketer with a track record of delivering ROI through digital advertising, we encourage you to apply.

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