Job Description

Job Title: Performance Marketing SpecialistLocation: Koramangala, BangaloreJob Type: Full-Time Experience: Minimum of 5 years of experience in performance marketing, with a proven track record of managing and optimizing digital advertising campaigns across multiple channels.About Us:White Gold is a technology-driven company. We are innovative and we make use of advanced technology to better serve our customers. We are a leading player in the gold bullion industry, committed to delivering exceptional value and service to our clients. With a focus on integrity, innovation, and customer satisfaction, we have established ourselves as a trusted name in the market. - Along with White Gold Bullion Pvt. Ltd. We have another line of business under the name White Projects. - Both are a part of White Group of Companies stands as one of the leading land partners in Bangalore's dynamic real estate arena. - We specialize in identifying, acquiring and developing strategically located land parcels for residential and mixed-use purposes.Key Responsibilities : Strategy Development : Create and execute performance marketing strategies across various digital channels, including paid search, social media, display advertising, and affiliate marketing. Campaign Management : Oversee end-to-end campaign management, from planning and execution to monitoring and optimization. Ensure campaigns are aligned with overall business goals and marketing objectives. Data Analysis : Utilize data analytics tools to track, analyze, and report on campaign performance. Provide actionable insights and recommendations to enhance campaign effectiveness and ROI. Budget Management : Develop and manage budgets for performance marketing initiatives. Optimize spend based on performance metrics and strategic priorities. Cross-Functional Collaboration : Work closely with the creative, content, and product teams to develop and implement high-impact marketing campaigns. Ensure alignment with brand messaging and overall strategy. A/B Testing : Design and implement A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Use results to drive continuous improvement. Market Research : Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Apply insights to refine marketing strategies and maintain a competitive edge. Reporting : Prepare and present regular performance reports to stakeholders, highlighting key metrics, achievements, and areas for improvement.Qualification RequirementsEducational:Bachelor's degree in Marketing, Business, Analytics, or a related field. Advanced certifications (e.g., Google Ads Certification, Facebook Blueprint) are a plus.Work Experience:- Minimum of 5 years of experience in performance marketing, with a proven track record of managing and optimizing digital advertising campaigns across multiple channels.Skills: Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.). Advanced knowledge of data analysis and reporting. Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Project Management: Excellent organizational and project management skills. Ability to handle multiple projects simultaneously and meet deadlines. Communication: Outstanding written and verbal communication skills. Ability to present complex information clearly and effectively to various audiences. (ref:updazz.com)

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