Job Description

The specialist will manage end-to-end WhatsApp operations, from integrating order tracking and service ticket generation to implementing abandoned cart recovery and WhatsApp Pay. They will be responsible for creating customer-centric workflows, leveraging automation tools like WATI, and aligning WhatsApp with the company's CRM to track and drive sales performance.

Role - Fulltime
Location- Remote
Years of Experience - 5years to 8years

Key Skills Required

1. Implement Seamless WhatsApp Integration with CRM and Order Management Systems

Successfully integrate WhatsApp with HorecaStore's CRM to track sales, service tickets, and customer interactions.

Ensure real-time updates for order tracking, delivery lead times, and customer queries.

2. Design and Optimize WhatsApp Automation Flows

Create customer-centric workflows for abandoned cart recovery, quick replies, and broadcast campaigns.

Implement and maintain WhatsApp chatbots (e.g., WATI) to automate FAQs and service processes.

Create Calendar meeting invite for New Restaurants Equipment Purchase

3. Drive Sales Through WhatsApp Marketing Campaigns (BROADCAST)

Launch and manage targeted broadcast flows to increase customer engagement and drive conversions.

Collaborate with the marketing team to integrate WhatsApp snippets into campaigns (e.g., Instagram posts) and track sales KPIs.

4. Manage WhatsApp Shopping Features

Set up and maintain a complete WhatsApp Shop, including accurate product catalogs, technical details, and payment flow (WhatsApp Pay).

Ensure the WhatsApp Shopping experience aligns with HorecaStore's website and overall customer experience.

5. Enhance Customer Engagement and Retention

Use WhatsApp as a tool to build personalized relationships with customers and suppliers.

Implement meeting invites with calendar integrations and quick response flows for instant customer support.

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6. Ensure Compliance and Best Practices

Maintain adherence to WhatsApp Business API policies for broadcasts and customer interactions.

Regularly update and optimize workflows to align with best practices and emerging trends.

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7. Track and Report WhatsApp Performance Metrics

Monitor key performance indicators (KPIs), such as sales generated, message response times, and customer satisfaction scores.

Provide actionable insights to improve WhatsApp's role in HorecaStore's growth strategy.

8. Collaborate Across Teams for Seamless Execution

Work closely with the technical team for integration, the marketing team for campaigns, and customer support for chat handling.

Ensure smooth alignment of WhatsApp initiatives with HorecaStore's overall business goals.

Job Type: Full-time

Pay: ?35,000.00 per month

Benefits:

• Work from home

Application Question(s):

• Do you have experience in WATI or similar WhatsApp CRM infrastructure?

Experience:

• total work: 5 years (Preferred)

License/Certification:

• Yes (Preferred)

Work Location: Remote

Expected Start Date: 15/01/2025