Job Description

Position: Website SEO Specialist
Department: Digital Marketing
Reports To: Digital Marketing Manager
Location: Hyderabad

About Us:

SocialPost Digital Media is a dynamic and innovative digital marketing agency that specializes in creating impactful digital strategies for brands. With a focus on helping businesses grow their online presence, we provide SEO, social media marketing, content marketing, PPC management, and more. We are looking for a talented and results-driven Website SEO Specialist to join our team and help clients achieve top rankings, drive organic traffic, and enhance overall digital visibility.

Job Summary:

As a Website SEO Specialist at SocialPost Digital Media, you will be responsible for developing and executing SEO strategies that increase organic traffic, improve search engine rankings, and enhance the digital presence of our clients' websites. This position requires a solid understanding of SEO techniques, tools, and industry best practices to deliver measurable results and align with our client's goals.

You will work closely with the content, design, and development teams to ensure SEO best practices are embedded across all aspects of our client websites. Your work will directly contribute to improving user experience, driving organic search growth, and maximizing ROI for our clients.

Key Responsibilities:

• SEO Strategy Development & Execution:
• Create, implement, and optimize comprehensive SEO strategies for client websites.
• Conduct in-depth keyword research and competitor analysis to inform SEO strategies.
• Develop SEO plans that focus on both short-term improvements and long-term growth.
• Stay up to date with Google algorithm changes and adjust strategies accordingly.
• On-Page Optimization:
• Perform on-page SEO, including optimizing title tags, meta descriptions, header tags, and images.
• Ensure content is optimized for target keywords and follows best practices for SEO.
• Monitor and improve the internal linking structure and ensure all URLs are optimized.
• Conduct technical SEO audits and implement fixes (e.g., site speed, crawl issues, mobile optimization).
• Content Optimization & Collaboration:
• Work with content teams to optimize existing content and create new content that is SEO-friendly.
• Ensure that all written content aligns with user intent and provides value.
• Develop SEO-focused blog posts, articles, and landing pages to increase website visibility and engagement.
• Technical SEO & Website Performance:
• Conduct regular technical SEO audits to identify opportunities and resolve issues that could affect search rankings.
• Work with the web development team to fix broken links, improve site speed, enhance mobile responsiveness, and ensure proper website architecture.
• Implement schema markup, structured data, XML sitemaps, and other technical aspects of SEO to improve rankings.
• Link Building & Off-Page SEO:
• Develop and execute strategies for acquiring high-quality backlinks from authoritative websites.
• Collaborate with influencers, bloggers, and industry leaders to build brand awareness and improve link profiles.
• Monitor and manage backlink profile to ensure that only high-quality links are being acquired.
• SEO Analytics & Reporting:
• Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz to monitor website traffic, keyword rankings, and SEO performance.
• Regularly report SEO performance to clients, highlighting improvements, trends, and growth areas.
• Analyze data to adjust and refine SEO strategies for maximum impact.
• Client Collaboration & Communication:
• Communicate regularly with clients to update them on the progress of SEO campaigns and initiatives.
• Provide actionable insights and recommendations for further improving client SEO performance.
• Manage client expectations and ensure SEO efforts align with client goals.
• Stay Current with SEO Trends:
• Continuously research and stay updated on the latest trends, tools, and changes in SEO, including Google algorithm updates.
• Experiment with new SEO techniques and innovations to keep our clients ahead of the competition.
• Cross-Department Collaboration:
• Work closely with designers and developers to implement SEO changes and ensure best practices are being followed.
• Collaborate with the social media team to integrate SEO strategies with social media campaigns for holistic digital marketing results.

Required Qualifications:

• Proven experience as an SEO Specialist, Digital Marketer, or in a similar role.
• Strong understanding of SEO best practices, search engine algorithms, and ranking factors.
• Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and similar platforms.
• Hands-on experience with on-page SEO, including keyword optimization, meta tags, content structure, and site audits.
• Knowledge of technical SEO aspects, such as site speed optimization, mobile-friendliness, crawlability, and indexation.
• Ability to analyze and interpret data and SEO performance reports.
• Familiarity with content management systems (CMS) like WordPress, Shopify, or similar platforms.
• Strong understanding of link building strategies and off-page SEO.
• Basic knowledge of HTML, CSS, and JavaScript as they pertain to SEO.
• Excellent written and verbal communication skills.
• Strong problem-solving skills and attention to detail.
• Ability to work independently and in a team-oriented environment.
• Experience in eCommerce SEO or local SEO is a plus.

Preferred Qualifications:

• Experience with eCommerce websites and optimizing product pages for search engines.
• Familiarity with SEO automation tools and AI-powered SEO platforms.
• Knowledge of conversion rate optimization (CRO) and user experience (UX) best practices.
• Experience with A/B testing and performance optimization strategies.
• Previous work with multi-location businesses or clients in various industries.

Why SocialPost Digital Media?

• Creative and Collaborative Environment: Work alongside passionate marketers, creatives, and developers in a fast-paced, collaborative environment.
• Career Growth: Access opportunities for professional development and skill-building.
• Flexible Work Options: Enjoy flexibility in work hours and location (remote or in-office).
• Competitive Compensation: Competitive salary, performance bonuses, and benefits package.
• Inclusive Culture: We value diversity and are committed to creating an inclusive workplace where every team member can thrive.

How to Apply:

If you are an SEO enthusiast with a passion for driving results and enhancing website performance, we would love to hear from you! Please submit your resume, cover letter, and examples of past SEO successes to hr@socialpostdigital.com

SocialPost Digital Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: ?20,000.00 - ?40,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Preferred)

Work Location: In person