Job Description

:About the Company:
Della Luxury Products is one of India's largest upcoming high-end luxury interior product supply companies for Homes, Offices and Hotels, targeting architects, builders, interior designers and a vast stream of design enthusiasts. The wide product range offered includes Indoor & Outdoor Furniture, Lighting, Sanitaryware, Faucets, Vanities, Tiles, Flooring, Wall cladding, Kitchens, Doors, Mirrors, Decor, Tableware, Furnishing and Nursery.
We are characterized by a high degree of vertical integration when compared to Indian and International competitors. We cover all phases of product development and supply from design to manufacturing, in company owned factories as well as outsourced, aided by a wide range of highly experienced external suppliers along with warehousing and distribution to the upcoming large format mono-brand Design Gallery.
Della Luxury Products recruits positive, enthusiastic and passionate people that work collaboratively in an enriching environment. Our philosophy encourages individuality while inculcating strong values of trust, integrity and respect for others. In our dynamically growing organization, dedicated employees benefit by receiving opportunities that help them excel in their respective careers.Role: SEO Specialist
Industry Type: Manufacturing (Luxury Segment)
Department: Marketing
Employment Type: Full Time, Permanent (Mumbai Office)
Salary Range: As per industry standards
Education: Any undergraduate, PG (preferred)Role Overview:
We seek a talented and passionate SEO Specialist to join our team. As an SEO Specialist, you will be crucial in improving our website's visibility and organic search rankings. You will conduct in-depth keyword research, optimize website content, and strategize and coordinate technical SEO plans.
Key Responsibilities:
xe2x97x8f Keyword Research and Analysis:
xe2x97x8b Identify relevant and long-tail keywords aligned with our target audience and business goals.
xe2x97x8b Conduct thorough keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.
xe2x97x8b Analyze keyword search volume, competition, and relevance to prioritize optimization efforts.
xe2x97x8f On-Page Optimization:
xe2x97x8b Optimize title tags, meta descriptions, and header tags to incorporate relevant keywords and improve click-through rates (CTRs).
xe2x97x8b Create high-quality, engaging content optimization strategies that are SEO-friendly and user-centric, following the E-E-A-T and Y-M-Y-L guidelines.
xe2x97x8b Ensure proper use of internal and external linking to improve website structure and authority.
xe2x97x8b Optimize website images with descriptive file names and alt text.
xe2x97x8b Monitor and improve website loading speed and mobile responsiveness.
xe2x97x8f Off Page SEO:

• High-Quality Backlink Building

Focus on acquiring backlinks from authoritative and relevant websites through ethical methods like guest posting, outreach, and content promotion.

• Content Promotion

Share engaging content (blogs, infographics, videos) across platforms to attract natural backlinks and increase brand visibility.

• Social Media Engagement

Enhance your brand's presence on platforms like LinkedIn, Facebook, and Twitter by sharing content, engaging with the audience, and driving traffic to your website.

• Local SEO and Citations

Optimize your Google My Business profile and ensure your business is listed in local directories like Yelp, Yellow Pages, and industry-specific platforms.

• Online Reputation Management

Monitor and manage online reviews and feedback on platforms like Google, Trustpilot, and social media to build trust and credibility.

• Brand Mentions and PR

Collaborate with PR campaigns to secure mentions in news articles and convert unlinked mentions into backlinks.

• Influencer Outreach

Partner with industry influencers to promote your content and gain access to their audience, building authority and trust.

• Competitor Backlink Analysis

Study your competitors' backlink strategies using tools like Ahrefs or SEMrush and replicate successful tactics.

• Forum Participation and Q&A Platforms

Engage in industry-specific forums and platforms like Quora and Reddit to establish authority and drive referral traffic.

• Content Syndication

Distribute content on syndication platforms like Medium, Flipboard, and Taboola to amplify reach and traffic.xe2x97x8f Technical SEO:
xe2x97x8b Conduct regular technical SEO audits to identify and fix issues such as broken links, duplicate content, and crawl errors.
xe2x97x8b Implement schema markup to enhance search engine visibility and rich snippets.Job Expectations:xe2x97x8b Optimize website structure and URL structure for better crawlability.
xe2x97x8b Collaborate with team leads, consultants, and in-house developers to implement technical SEO recommendations, such as improving site speed and mobile optimization.
xe2x97x8f Performance Tracking and Reporting:
xe2x97x8b Monitor website performance metrics, including organic traffic, rankings, and conversions.
xe2x97x8b Analyze website analytics data to identify areas for improvement and make data-driven decisions.
xe2x97x8b Generate regular reports on SEO performance and provide actionable insights.
xe2x97x8b Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
xe2x97x8b Cooperating with internal stakeholders across marketing and engineering teams
Required Skills and Experience:
xe2x97x8f Minimum 3+ years of experience in SEO and ASO (past work case studies appreciated)
xe2x97x8f Strong understanding of SEO principles and best practices, as well as a very good understanding of business-savvy SEO KPIs
xe2x97x8f Proficiency in keyword research tools and SEO analytics tools (SEMrush, Ahrefs, Google Analytics, Google Search Console)
xe2x97x8f Excellent writing and editing skills
xe2x97x8f Strong attention to detail and analytical skills, as well as a critical grasp of the organization's business/industry
xe2x97x8f Ability to work independently and as part of a team
xe2x97x8f Experience with content management systems (CMS) like WordPress or similar
xe2x97x8f Basic understanding of HTML, CSS, and JavaScript (preferred)Minimum Qualification: Bachelor's degree in Business Administration, Management, or a related field preferredMinimum Job Experience: 5-8 YearsReporting to: CMDTravel: yes

Della Group