Job Description

Company Name: VARITE India Private LimitedAbout The Client:
An American multinational computer technology company headquartered in Austin, Texas, United States. A global technology provider offers a comprehensive suite of software solutions, encompassing a flagship relational database management system, enterprise resource planning, customer relationship management, and cloud services. Additionally, the company delivers middleware products, business intelligence tools, and industry-specific applications, addressing diverse business needs worldwide. As a key player in application development, it stewards a widely utilized programming language. These software solutions cater to businesses across various industries and are widely adopted for scalability, security, and innovation.Essential Job Functions:

• Responsible for digital marketing of products or services in support of Client\'s demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
• Provides support to digital marketing activities that optimize the online user experience, increase marketing effectiveness.
• Assists on creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses.
• Drive traffic which ultimately generates sales pipeline.
• Assist in translating ideas used in demand generation into promotional marketing campaigns and advertising personas.
• Ensures localized content is leveraged for all digital marketing channels including, web, social and paid advertising.
• Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs.
• Collects and analyses digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product, and engineering teams for continuous improvements to product and data driven decision making.
• Applies basic application of statistics-based market intelligence to business issues.
• Monitors and analyses site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles.
• The Web publisher works at the company sites providing design, implementation and support for country website content as required; managed through the Client engagement and life cycle management processes. This includes overall design, content processing, content management and publishing of both flat and multimedia content.
• Support time critical publishing like press releases, global campaign and global events publishing.
• The ability to produce HTML to a high standard, within any code and design guidelines laid down by Client is essential.
• The production of forms and user interfaces through the use of provided service\'s tools and HTML is required.
• The design and creation of appropriate images (static or animated) to a high standard (including image optimization) for use within specific websites is also required.
• Responsibilities also include liaising with Client personnel, country managers and or content providers, with design consultancy, web solutions and task prioritisation decisions as appropriate.
• Working closely with a wide variety of Client internal and external agency staff, good interpersonal and self management skills are required.
• Tasks allocated to the web publisher may involve co-ordination and collaboration work with global marketing teams, program creation groups, PR teams and or other business units.
• Representing the production arm of Client International Team, the web publisher will exercise with good discipline the processes and methodologies of the team.
• The web publisher will be expected to documentation and produce timely and accurate reports for all their activities.

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visitUnlock Rewards: Refer Candidates and Earn.
If you\'re not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you\'ll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.Experience Level Bonus Referral: 0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

Varite