Job Description

:The job involves managing agencies/internal teams to ensure correct campaign execution and timely reporting of both brand and performance-traffic campaigns. Work involves:- Campaign Briefing : Brief the Wakefit products, markets, creatives, and landing pages relevant to the campaign.- Competition Analysis : Source competition data wherever possible.- Monitor campaigns : weekly with the agency on spends, media performance, traffic performance, and search volume performance.- Creative Management : Communicate creative and copy requirements to the Creative team and ensure that creative meets both product proposition and ad platform recommendations.- Campaign Visibility Evaluation : Work with the media agency to ensure that Wakefit wins bids at targeted placements using levers of ad-products, bid value, audience/keyword/content targeting, and creative quality.- Campaign Journalling and Benchmarking : Document key changes and approaches introduced, maintain a repository of ad product and creative learnings. Maintain media cost and performance benchmarks and creative benchmarks.- Payments : Obtain required approvals and conduct spend checks before releasing payments on time.- Marketing Upskilling : Dedicate part of office hours to upskill in areas required to build a career at Wakefit.Mandatory Requirements :- 2-3 years of Performance Marketing Experience.- Implementation of Campaigns for Brand & Performance Goals on Google Ads,Meta,DV360 (Optional) and Amazon Ads, Flipkart Ads (Optional)- Implementation of Pixels & Tags on Website.- Basic AdTech Knowledge on Programmatic Media Buying.- Meta & Google Certifications are desirable.- Report automation skills are desirable.- SEO skills are desirable.- Performance Marketing with Influencer experience desirable.- Media agency background is a plus.- Any Undergraduate Education. (ref:updazz.com)

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