Vp Product Marketing
Year Mumbai, Maharashtra, India
Job Description
Product Marketing at Dream11 spearheads all marketing efforts for different product areas - be it gameplay, rewards or any existing or new product initiatives. The team blends creativity with data to ensure that our users get a seamless communication journey. Through close collaborations with product managers, developers, marketing content designers & writers, the team is able to shape effective marketing content and execute their go-to-market strategy.Your Role:
- Hands-on with demonstrated in-depth knowledge, skills, and execution capabilities in building go-to-market strategies and key growth marketing campaigns
- Own a budget that aligns with business goals and re-adjust based on ROI
- Establish guidelines and standards for content creation, ensuring consistency in tone, voice, and branding across all product-led channels
- Build strong relationships both within the product team and Marketing/Design/Policy teams to enhance synergy
- Drive industry best practices for PMM and Content Strategists
- 13+ years of experience in product marketing & content strategy
- 5+ years of experience in a leadership position
- Undertaken key growth marketing campaigns in the past
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Job Detail
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Job IdJD3484978
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear