Job Description

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Role Title: VP, Lifestyle Platform Analytics (L12)

Company Overview:

COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry\xe2\x80\x99s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

We have recently been ranked #5 among India\xe2\x80\x99s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India\xe2\x80\x99s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India\xe2\x80\x99s Best Workplaces for Women in 2022.

We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose:

VP, Lifestyle Platform Analytics role is a part of India Analytics Hub (IAH). The role involves leading an analytics team and developing analytic capabilities and solutions in partnership with US Analytics teams across marketing planning, measurement and optimization, customer analytics, targeting & segmentation, forecasting, etc. areas to improve business strategies and decisions across customer journey.

Key Responsibilities:

Provide leadership and hands-on analytic support to all portfolios in the lifestyle platform as well as cross diversified and value platform initiatives and projects, as and when required

Co-own development of analytic agenda and roadmap with US counterpart and deliver on platform goals

Spearhead analytics delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives

Lead Lifestyle platform analytics team to design, develop, implement and monitor analytic solutions catering to business priorities and propose new analytic solutions to optimize business value and customer experience

Lead strategic/complex analytics projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations

Create test and learn culture through ongoing assessment of marketing programs/campaigns

Together with US lifestyle platform analytics teams, foster strong partnership and engagement with both the internal Synchrony business and client teams

Effectively engage to partner with internal business teams at all levels, including senior leadership team

Partner with portfolio teams to build business cases and plans to drive marketing and customer strategy, incl. targeting, testing designing, opportunities and cost/benefit analysis to review with client and business teams

Participate in and present at business and client leadership meetings representing team and analytics org

Influence business strategies and decisions leveraging analytic insights

Manage, coach and develop a team of analytics professionals dedicated to lifestyle platform

Prioritize workflow across teams to ensure highest-quality execution and delivery across all areas of analytics

Lead and inspire a team of professionals, providing mentorship, guidance, engagement, career pathing and development opportunities

Formulate strategy and action plan to recruit, retain and develop analytic talent

Coach and develop analytic professional through training and hands-on experiences

Partner with Analytics CoE teams to drive best practices and centralized analytic capabilities across clients

Develop & apply advanced analytics to optimize business outcomes

Partner with Digital and Journey Analytics teams to develop and implement analytic solutions to improve customer experience across different channels

Provide input to CoE teams representing client and business

Proactively manage all analytic projects with weekly update on timeline, status, and resource allocation; Ensure delivery of all BAU and strategic projects based on business demand and requirements

Drive internal initiatives, perform other duties and/or special projects, as assigned

Required Skills & Knowledge:

Min. 8 years of experience in building analytics to drive strategy with positive outcomes and measuring impact

Min. 6 years of experience in managing people, developing talent, providing & receiving constructive feedback

Min. 6 years of hands-on SQL and SAS programming experience with an ability to leverage advanced algorithms and be efficient in handling complex/large data sets

Good working knowledge of statistical tests, distributions, regression, maximum likelihood estimators, etc.

Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills

Ability to build and lead large teams, articulate a clear vision and deliver measurable results

Ability to work in matrix organization, make and enable data driven decisions

Demonstrated ability to manage complexity/ambiguity and multiple initiatives

Desired Skills & Knowledge:

Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent

Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus; Experience with Tableau a plus

Ability to influence business strategies and decisions based on analytic insight

Ability to foster partnership and/or influence senior corporate decision makers

Experience with modeling/forecasting, and strong understanding of targeting and segmentation

Experience with data visualization tools such as Tableau

Ability to ideate, design and lead development of analytic capabilities and solutions

Good understanding of credit card industry financial P&L drivers and key sensitivities

Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies

Strong project management, multi-tasking, relationship management and influencing skills and the ability to work independently when required

Functional knowledge of marketing, sales, and finance. Digital marketing analytics experience would be a plus

Eligibility Criteria:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 10+ years of relevant analytics experience. Minimum 12+ years of relevant work experience in lieu of specified degree.

Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time \xe2\x80\x93 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

The position is remote, where you have the option to work from home.

For Internal Applicants:

Understand the criteria or mandatory skills required for the role, before applying

Inform your manager or HRM before applying for the role on Workday

Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)

Must not be any corrective action plan (First Formal/Final Formal, PIP)

Employees who have completed 18 months in the org. and 12 months in current role and level are only eligible

L10 + Employees can apply

Grade/Level: 12

Job Family Group: Data Analytics

Synchrony