KRA:
• Video Shooting: Plan and execute video shoots for all properties, ensuring high-quality footage is captured.
• Video Editing: Edit raw footage into compelling Instagram reels and marketing videos, adhering to the brand's guidelines.
• Content Optimization: Ensure videos are optimized for Instagram's format and requirements, including aspect ratios and duration limits.
• Storytelling: Incorporate engaging storytelling in videos to highlight property features and create viewer interest.
• Creative Input: Provide innovative ideas to enhance video content and presentation, aligning with marketing strategies.
• Turnaround Time: Deliver edited videos within agreed timelines, maintaining a consistent content schedule.
• Feedback Implementation: Address feedback from the marketing team efficiently and make revisions to improve video quality.
KPI:
• Video Quality: Percentage of videos approved without significant revisions (target: 90%+).
• Engagement Rate: Average engagement (likes, shares, comments) per Instagram reel (target: 7%+).
• Turnaround Time: Percentage of videos delivered on time (target: 95%+).
• Content Output: Number of videos/reels delivered per month (target: 15+).
• Brand Consistency: Adherence to brand guidelines, measured through internal reviews (target: 100%).
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