- Identify credible sources of prospects to grow the business
- Come up with marketing initiatives to reach out to prospects
- Identify key sectoral sub-segments
- Create customized value propositions for the different sectoral sub-segments
- Drive new initiatives to grow
- Generate partnership opportunities where different parts of the bank can help the business segment customer increase its business
- Help Business Segment Head in ensuring implementation of due processes, guidelines, and Bank\'s code of conduct in all transactions, sanctions, disbursals and post disbursal activities.
- Review daily/periodic reports with a view to identify business opportunities, act upon early warning signals highlighted by the central teams, implement exit plan for stress accounts
- Provide feedback to Risk Management/Product Policy/Process Monitoring Teams for streamlining the processes to ensure TAT reduction, Risk
- Diversification and Inclusive policy.
- Monitor progress of the NEG business v/s budgets.
- Identify RMs and Team Leads which are falling behind in budgets so that the NEG Head can get involved in course correction.
- Ensure Product Per Customer (PPC) growth in the NEG portfolio in the defined set of products
- Ensure prudent implementation of Digital initiatives in the NEG Segment
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