Job Description

DescriptionMandatory- 1. NEED CANDIDATE FROM TIER 1 COLLEGE ONLY2. Candidate should be from tech and Product based companies like - Zomato, Swiggy, UBER, Flipkart, Amazon, MMT, Groww, PhonePe, Google Pay, Mobikwik and similar companies.In this role, you have the opportunity to:-- Work at an organization which encourages to test and learn enabling you to experiment.- Work in a team which celebrates failures- Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.- Impact BharatPe's top line and bottom line at the same time- Drive sustainable/profitable growth- Lead a team of highly capable individuals solving unique business/digital marketing problems at scaleResponsibilities will include:-Function Expertise:- Lead marketing teams in a dynamic fast paced environment.- Deep functional understanding of brand building- Expert in driving product marketing campaigns with strong focus on delivery and costs- Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company- Continuously monitor marketing trends, competitor activities, and regulatory changes. Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that BharatPe's offerings remain relevant and competitive.- Optimize and manage the allocation of marketing budget and allocating resources to drive better performance.- Regularly assess budget performance and suggest course corrections to enhance results.- Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns.- Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for BharatPeProblem Solving:- Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.- Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders.- Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs).- Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectivesInteraction:- Lead and motivate marketing team, ensuring clear communication and accountability.- Collaborate with product, engineering, operations, and finance teams to drive successful campaigns that meet business goals and address customer needs.- Communicate clearly and persuasively with senior leadership and other key stakeholders.- Present campaign results, insights, and strategic recommendations to influence decisions and drive business growth.Qualifications:-- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB- Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives- Deep understanding in building mass appeal brands- At least 12-15 years of brand/performance/growth marketing experience- Startup experience is highly valued but not necessarySkills, Experiences & Behaviors:-- Team management experience is a must - will be handling a team of high performers- As a marketing leader understanding of fintech business model in India is highly valued for this role. Also ability of articulate marketing's impact on top and bottom line of business- Ability to collaborate across team - Data, Product, Engineering and Business- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.- End to end ownership to deliver projects.- Organizational leadership (ref:updazz.com)

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