Job Description

Role - Portfolio / Campaign ManagerLocation - Thane, MAHExperience required - 3+ yrsAbout us : Ventura is an omnichannel trading and investment platform with a network of branches, sub-brokers and Digital Channels. Founded in 1994, the company is now entering the next phase of growth by pivoting to a digital-first approach and strengthening its direct-to-consumer franchise. The company has now carved out a separate fintech vertical tasked with digital transformation using cutting-edge technology and bringing in fresh talent. Join us if you like :- Developing Product Adoption Strategies & Marketing Plans at customer level. This would involve creating marketing campaigns, loyalty & Incentive programs across products. - Customer Data Analysis to build deepening strategies & building behavior-based triggers.- Collaborate with Cross Functional Teams & Senior Management, to ensure aligning the company Goals with Marketing Plans- Monitoring Product Adoption via organic and marketing activities to constantly enhance/modify plans.- Study & Present the Product adoption v/s revenue mix, impacting strategies.- Using Marketing Automation Tools like WebEngage for creating events and segment-based campaigns across Inbound and Outbound channels, including funnel analytics reporting & dashboard on the campaigns to senior management- Collaborating with IT along with MarTech Lead, in testing the implemented Marketing tools and channels- Develop Customer Product Education Plans along with Creative & Product Teams, this includes tutorials, Videos etc. & relaying it through Campaigns or OnsiteWhat you\'ll need to bring:- Proven experience in managing Portfolio Strategies and Campaigns, Capital Market experience preferred. - Effective & Excellent Project Management, Communication and Presentation Skills- Prior experience of marketing tools like WebEngage, Netcore-Smartech, Karix etc. preferred.- Flair for Data Analytics & creation of Dashboards for senior management - 3+ years of experience in BFSI domain.What you get : - Chance to build and lead Product adoption strategies in a next gen Fintech product from inception.- Opportunity to be a part of MarTech activities- tool decision and implementation.- Participate in Data Modelling and Data Warehouse activities. (ref:updazz.com)

updazz .com