Job Description

About Us: VasyERP (Funded by Reliance Industries) is an Ahmedabad situated young start-up working into cloud-based ERP products. We design and develop ERP & point of sale (POS) platforms for manufacturing and retail industries in India and internationally.About the role: As a Social Media Manager, you will be responsible for creating and implementing social media strategies, manages online communities, generates engaging content, analyzes performance, and builds brand presence across various platforms.Roles & Responsibilities:- Strategy and Planning: Develop and implement social media strategies aligned with business goals, understanding target audiences and identifying relevant platforms. - Content Creation: Produce engaging and high-quality content, including text, images, videos, and graphics, ensuring consistency with brand voice and style. - Performance Analysis: Track social media performance, analyze data, identify trends, and make data-driven decisions to optimize strategies.- Brand Management: Maintain a consistent brand image and voice across all social media platforms, ensuring alignment with overall marketing efforts.- Copywriting: Craft compelling and persuasive copy for social media posts and campaigns. - Paid Campaign: Plan and execute paid social media advertising campaigns to drive engagement, increase followers, and boost conversions.- Lead Generation: Experience in social media advertising and optimizing posts for conversions.Candidate Requirement:- 5+ years of experience working into Social Media Marketing- Extensive knowledge of a variety of current social media platforms- Developing and executing content calendars- Creating effective social media marketing campaigns, paid campaigns, Ads etc. - Solid knowledge of SEO, keyword research and Google Analytics- Hands on experience in content managementGood to Have:- Significant experience leading a brand's social media initiatives- Familiarity with web design- Exposure in Interpret data, identify trends, and make data-driven decisions to optimize social media performance. (ref:updazz.com)

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