Job Description

Content Marketing Manager

Are you a dynamic and creative content marketer looking for your next challenge? we invite you to explore this exciting opportunity with us!

About AssetPlus: AssetPlus is an end-to-end platform for financial advisors and investors to scale business/manage investments digitally

Responsibilities:

- Develop and maintain a comprehensive content marketing strategy aligned with the company\'s overall marketing and business objectives.

- Plan, create, and curate various types of content, including blog posts, articles, videos, info-graphics, and more.

- Ensure all content is of high quality, engaging, and consistent with brand guidelines.

- Create and manage a content calendar that aligns with the content strategy, ensuring a consistent flow of content.

- Develop a content distribution plan across various digital channels, including the company website, social media platforms, email marketing campaigns, and external industry platforms.

- Collaborate with cross-functional teams to amplify content reach.

- Implement SEO best practices to improve content visibility, organic search rankings, and website traffic.

- Take ownership of awareness and engagement KPIs and strategize for overall growth in all metrics.

- Monitor the success of content marketing efforts using KPIs related to awareness, engagement, and conversion.

- Provide regular reports and insights to stakeholders, identifying opportunities for improvement and growth.

Must Have:

- Bachelor\'s/PG degree in Marketing, Communications, or a related field

- 4+ years of experience in content writing, strategy and distribution across all digital platforms

- A strong understanding of Mutual Funds, Insurance, and Personal Finance is required.

- Exceptional writing and editing skills with a creative flair.

- Proficiency in both written and spoken Hindi is a must

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