Job Responsibilities
? Campaign Strategy and Planning: Develop comprehensive email marketing strategies aligned with .business objectives and target audience.
? Email Campaign Execution: Create and execute email marketing campaigns from start to finish,including campaign setup, content creation, email design, audience segmentation, scheduling, and deployment.
? Content Creation: Write compelling and engaging email copy that resonates with the target audience and drives action, such as clicks, conversions, and sales.
? Email Design: Design visually appealing email templates and graphics that align with brand guidelines and enhance the overall user experience.
? List Management: Manage email lists, segment audiences based on various criteria, and ensure
compliance with email marketing regulations, such as GDPR, POPIA, and DPDPA.
? A/B Testing: Conduct A/B tests on email subject lines, content, and design elements to optimize
campaign performance and drive higher engagement and conversion rates.
? Performance Tracking and Analysis: Monitor and analyze key email marketing metrics, such as open
rates, click-through rates, conversion rates, and revenue generated, and provide regular reports and
insights to clients.
? Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in email
marketing, and recommend innovative strategies to clients to enhance campaign effectiveness.
Skills & Experience
? Bachelor's degree in Marketing, Communications, or a related field. Master's degree will be a plus.
? Minimum 2 years of experience in Email Marketing including Email Content Creation and Email
Template Design (Mandatory).
? Strong understanding of email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and
marketing automation tools.
? Excellent copywriting and creative skills, with the ability to craft compelling and engaging email
content (Mandatory).
? Proficiency in email design principles and experience with email template creation using HTML/CSS
(Mandatory).
? Analytical mindset with the ability to interpret data and metrics to drive decision-making and
campaign optimization.
? Strong project management skills with the ability to multitask, prioritize, and meet tight deadlines.
? Client-focused approach with excellent communication and interpersonal skills.
Job Type: Full-time
Pay: ?50,000.00 - ?60,000.00 per month
Jadwal:
• Day shift
Work Location: In person
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