Job Description

Job Responsibilities

? Campaign Strategy and Planning: Develop comprehensive email marketing strategies aligned with .business objectives and target audience.

? Email Campaign Execution: Create and execute email marketing campaigns from start to finish,including campaign setup, content creation, email design, audience segmentation, scheduling, and deployment.

? Content Creation: Write compelling and engaging email copy that resonates with the target audience and drives action, such as clicks, conversions, and sales.

? Email Design: Design visually appealing email templates and graphics that align with brand guidelines and enhance the overall user experience.

? List Management: Manage email lists, segment audiences based on various criteria, and ensure

compliance with email marketing regulations, such as GDPR, POPIA, and DPDPA.

? A/B Testing: Conduct A/B tests on email subject lines, content, and design elements to optimize

campaign performance and drive higher engagement and conversion rates.

? Performance Tracking and Analysis: Monitor and analyze key email marketing metrics, such as open

rates, click-through rates, conversion rates, and revenue generated, and provide regular reports and

insights to clients.

? Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in email

marketing, and recommend innovative strategies to clients to enhance campaign effectiveness.

Skills & Experience

? Bachelor's degree in Marketing, Communications, or a related field. Master's degree will be a plus.

? Minimum 2 years of experience in Email Marketing including Email Content Creation and Email

Template Design (Mandatory).

? Strong understanding of email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and

marketing automation tools.

? Excellent copywriting and creative skills, with the ability to craft compelling and engaging email

content (Mandatory).

? Proficiency in email design principles and experience with email template creation using HTML/CSS

(Mandatory).

? Analytical mindset with the ability to interpret data and metrics to drive decision-making and

campaign optimization.

? Strong project management skills with the ability to multitask, prioritize, and meet tight deadlines.

? Client-focused approach with excellent communication and interpersonal skills.

Job Type: Full-time

Pay: ?50,000.00 - ?60,000.00 per month

Jadwal:

• Day shift

Work Location: In person