Job Description

:We are seeking a talented and experienced Digital Marketing - SEO/SEM Executive to join our digital marketing team. The ideal candidate will be passionate about SEO and possess a deep understanding of search engine algorithms and best practices. As an SEO Specialist, you will play a crucial role in improving our website\'s organic visibility, driving traffic, and enhancing overall online presence. Roles and Responsibilities:- Develop & Manage Advertisements on Google & Meta as per changing audience. - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for paid search engine marketing campaigns.- Conduct thorough keyword research to identify high-value search terms and phrases relevant to our target audience and business objectives.- Perform on-page optimization, including optimizing meta tags, headings, and content, to improve search engine rankings and user experience.- Develop and execute content strategies that align with SEO best practices, including creating high-quality, optimized content for website pages, blogs, and other digital assets.- Implement technical SEO best practices to improve website performance, visibility, ranking, including site speed, mobile-friendliness, and crawl ability.- Manage and execute link building campaigns to acquire high-quality backlinks and improve the website\'s authority and credibility.- Monitor and analyze SEO performance using tools such as Google Analytics and Search Console, and provide regular reports on key metrics and insights.- Collaborate with cross-functional teams, including content marketing & web development to ensure alignment of SEO strategies with overall marketing objectives.- Continuously test and iterate on SEO strategies to drive continuous improvement and achieve business goals.Qualifications:- Bachelor\'s degree in marketing, communications, or related field preferred.- Proven experience as an SEO Specialist or similar role, with a track record of improving organic search performance.- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.- Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar platforms.- Strong analytical skills and the ability to interpret data to make informed decisions.- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.- Creative thinking and problem-solving abilities, with a focus on driving results and achieving business objectives. (ref:updazz.com)

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