Job Description

Role & Responsibilities :Video-led Content Strategy :- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR.- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)Production :- Ability to write/edit clear and concise copy and briefs unique to the platform, and influence / direct designers and agencies for creative outputCreating the monthly production pipeline, review and edit every piece of video content that is produced- Explore AI-based and production automation tools to help create communication stimuli at scale- Manage our agency and partner ecosystem to support high-scale video production- Manage the monthly production flow and maintain data sheets to enable ease of tracking- Increase CTR, Views and other critical metrics for all video production.Project Management :- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.- Plan and manage video production schedules, ensuring timely delivery of projects within budget- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms- Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement- Coordinate with the content team to integrate video content on the platforms- Maintain an archive of video assets and ensure proper documentation and taggingCapabilities :- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort.- Work with technology teams to explore Gen AI tools to deliver output at scale and speed- Identifying opportunities for new formats and keeping up with trends in the video content space.Customer obsession and governance :- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience.- Zero tolerance for content and communication errors- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice- Create checks and balances in the system so that all customer-facing content is first time right, every time.Performance tracking :- Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.- Gauge efficacy of video content produced, and drive changes wherever needed- Provide regular reports on video performance, identifying trends, insights, and areas for improvementIdeal Candidate :Qualifications :- Bachelors degree in Communications, Digital Marketing, Advertising or a related field- Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.Work Experience :- 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage.Skills :- Excellent command over the English language- Hands-on experience of copywriting, editing, and creating communication- Ability to handle complex briefs and ideate out of the box- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication- Deep customer focus by understanding customer behaviour and analysing data and real-world experience.- Detailed orientation & very structured thinking, think of customers\' entire journey and experience- Strong communication and collaboration skills to effectively work with diverse teams- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)Perks, Benefits and Work Culture :Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India\'s most diversified Non-banking financial companies, and among Asia\'s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we\'re present in India. (ref:updazz.com)

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