Job Description

Digital Marketing Specialist Responsibilities :- Identifying new leads, comprehending their business challenges, and taking a consultative approach to scoping out a suitable digital solution.- Enhance on-page and off-page SEO strategies to boost the business\'s organic visibility with targeted, effective Google AdWords advertising and other tools.- Engagement in various Social Media Activities and build, plan and implement the overall digital marketing strategy.- The candidate should be highly creative and be able to adapt the latest trends.- Creating and implementing link-building strategies to boost the website\'s authority and credibility.- Research market trends and analyze competitors to build a bridge between the company\'s current marketing trends and future trends.- Monitoring and evaluating the search results and search performance across the major search platforms.- Keep abreast on present and potential future market trends.- Track, measure, and report on SEO and Google Analytics metrics.- Monitor all the audience behavior and restructure the website content for a better user experience.- Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns is preferred.- Experience in setting up and optimizing Google Adwords campaigns.- Keep attention to the updates of Google\'s Algorithm.- Create, edit, and improve the content that the audience is looking for, as well as optimise the conversion path.Requirements :- Bachelor\'s or Master\'s degree in communications, marketing, English, journalism, commerce, business, or related field.- Proven vocabulary and writing skill.- Strong Communication skills with strong business-related knowledge.- A deep understanding of consumers and what they expect online.- Great research, organizational, and learning skills.- The candidate should have sound knowledge of online marketing.- Excellent vocabulary and should be able to create creative content for articles. (ref:updazz.com)

updazz .com