Job Description

A creative, detail-oriented graphic designer skilled in translating marketing ideas into visually appealing digital assets. With expertise in a variety of graphic design tools and a solid understanding of digital marketing strategies, this designer excels in producing engaging designs for social media, websites, advertisements, email campaigns, and other digital platforms.


Job Responsibilities:



1. Content Creation:



o Design visuals for social media platforms (e.g., Instagram posts, Facebook ads, LinkedIn banners).



o Develop digital assets such as website graphics, infographics, and blog images.



o Create UI/UX designs for landing pages and digital marketing campaigns.



2. Brand Consistency:



o Maintain and uphold the company's brand identity across all design projects.



o Ensure that every piece of visual content aligns with the brand's voice and style guide.



o Adapt designs for various platforms while retaining consistency.



3. Marketing Collateral:



o Produce engaging banners, flyers, brochures, and email templates.



o Design layouts for eBooks, case studies, and whitepapers.



o Create visually compelling presentations for internal and external use.



4. Collaboration & Strategy:



o Work closely with the marketing team to understand campaign objectives and target audience.



o Participate in brainstorming sessions to contribute fresh ideas and creative concepts.



o Assist in planning and executing visual strategies for digital marketing campaigns.



5. Technical Skills:



o Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro).



o Knowledge of UI/UX tools like Figma.



o Basic understanding of HTML/CSS is a plus.



6. Project Management:



o Manage multiple design projects simultaneously, ensuring timely delivery.



o Maintain a design library of assets for easy access and reusability.



o Stay updated with the latest design trends and industry best practices.


Core Competencies:


• Creativity & Innovation: Ability to generate unique, visually striking concepts that grab attention.
• Attention to Detail: A keen eye for precision and quality, ensuring that all designs are pixel-perfect.
• Adaptability: Capable of switching between different styles and formats depending on project needs.
• Communication Skills: Strong collaboration skills, able to communicate design ideas effectively to non-design stakeholders.


Qualifications:


• Bachelor's degree in Graphic Design, Fine Arts, or a related field.
• 2-5 years of experience in graphic design, preferably in a digital marketing environment.
• Portfolio showcasing a range of digital marketing design projects.


Tools & Software:


• Design: Adobe Photoshop, Illustrator, InDesign
• UI/UX: Figma, Adobe XD
• Motion Graphics: After Effects, Premiere Pro
Experience Required
Associate
Location
Jabalpur, Madhya Pradesh, India
Employment Type
Full Time