Job Description

Job description :- Execute media buys across various digital channels.- Conduct thorough audience research and segmentation to identify target demographics and optimize campaign targeting.- Manage media budgets effectively, allocating spend based on performance insights and campaign priorities.- Continuously monitor campaign performance, analyzing key metrics such as conversion rates, click-through rates (CTR), cost per acquisition (CPA), and return on investment (ROI).- Utilize data analysis tools and attribution models to evaluate the impact of media buys on client revenue and profitability.- Identify opportunities for campaign optimization and A/B testing, making data-driven recommendations to improve performance.- Stay abreast of industry trends and emerging technologies in performance marketing, incorporating innovative strategies into client campaigns.- Collaborate with internal teams, including account managers, creative teams, and analytics specialists, to ensure seamless execution and alignment with client goals.- Prepare regular reports and performance summaries for clients, highlighting key insights, successes, and areas for improvement.- Finding and strategizing new sources of inventory for performance campaign and media planning for various mobile advertising activities.- Manage and mentor other mobile pillars- Such as Ad Monetization, production, and operationsIdeal Profile :Qualifications :- Bachelors degree in marketing, advertising, business, or related field.- Proven experience in digital media buying, preferably within a performance marketing agency or similar environment.- In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and DSPs (Demand-Side Platforms).- Strong analytical skills, with the ability to interpret data and derive actionable insights to optimize campaign performance.- Proficiency in performance marketing metrics and KPIs, with a track record of achieving and exceeding client objectives.- Familiarity with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.- Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and internal stakeholders.- Detail-oriented mindset, with a focus on accuracy and precision in campaign execution and reporting.- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and deadlines simultaneously.- Commitment to staying updated on industry best practices and advancements in digital advertising technology.Additional Requirements :- Certification in Google Ads, Facebook Blueprint, or other relevant digital advertising platforms is a plus.- Experience with conversion rate optimization (CRO) techniques and landing page optimization strategies.- Demonstrated passion for performance marketing and a proactive approach to learning and professional development.- Flexibility to adapt to evolving client needs and industry trends, with a customer- centric mindset and a focus on delivering results. (ref:updazz.com)

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