Job Description

Job Location : Rajkot (On-site | Full time)Perks : - Self development training- Direct reporting to COO- Comprehensive benefits package- Opportunities for professional growth and development.- Friendly and growth oriented professional cultureKey Responsibilities Area :Social Media Management : - Create, schedule, and monitor engaging content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. - Monitor social media trends, respond to comments, and engage with the online community to build a strong brand presence.Content Creation : - Develop and curate high-quality and relevant content, including blog posts, articles, infographics, videos, and more, to engage the target audience and attract potential customers.Email Marketing : - Plan, execute, and optimize email marketing campaigns to nurture leads and retain existing customers. - Monitor email performance metrics, analyze results, and make data-driven improvements.Search Engine Optimization (SEO) : - Assist in developing and implementing SEO strategies to improve organic search rankings, increase website traffic, and drive conversions. - Conduct keyword research and monitor website analytics.Pay-Per-Click (PPC) Advertising : - Manage PPC campaigns on platforms such as Google Ads and/or social media ads.- Optimize ad performance, budget allocation, and bidding strategies to achieve marketing objectives.Analytics and Reporting : - Utilize various analytics tools to track and analyze the performance of digital marketing initiatives. - Prepare regular reports, present key findings to the team, and suggest improvements based on data insights.Website Management : - Collaborate with the web development team to update and maintain the company website. - Ensure content accuracy, mobile responsiveness, and user-friendly navigation.Online Partnerships and Collaborations :- Identify potential partnerships, influencers, or affiliates to enhance brand exposure and reach a wider audience.A/B Testing : - Conduct A/B tests on different marketing elements, such as ad copy, landing pages, and email subject lines, to optimize campaign performance.Stay Updated on Industry Trends : - Keep abreast of the latest trends, tools, and technologies in the digital marketing landscape and share insights with the team to enhance overall marketing strategies.Requirements :- Bachelor\'s degree in Marketing, Communications, or a related field.- At least 1 year of experience in digital marketing or a related role.Proficiency :- Strong understanding of various digital marketing channels and their respective strategies.- Social media management, content creation, email marketing, SEO, and PPC advertising.- Skills : Familiarity with digital marketing analytics tools such as Google Analytics.- Communication Skills : Excellent written and verbal communication skills.- Creativity : Creative thinking and the ability to generate innovative marketing ideas.- Attention to Detail : Detail-oriented with the ability to manage multiple projects simultaneously.- Adaptability : The digital marketing landscape is constantly evolving, so the ability to adapt to new technologies and trends is crucial for success in this role.- Time Management : The ability to manage time effectively and prioritize tasks is important for meeting deadlines and achieving marketing goals.- Analytical mindset with the ability to interpret data and make data-driven decisions.- Team player with strong interpersonal skills.- If interested, please share your resume or contact us at +91 95120 11177 (ref:updazz.com)

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