Job Description

We are seeking a highly motivated and detail-oriented Assistant Brand Manager who will be responsible for conducting market research, consumer research and specific category research for various ongoing branding & product development projects. The Assistant Brand Manager will also provide support to other Branding and Marketing Research projects as required from time to time.

Responsibilities

- Conduct primary consumer research including detailed consumer interactions, focus group discussions and data collection through other research methodologies like surveys with existing and potential consumers.

- Support the development of brand communication materials including packaging, advertising, and promotions basis insights from consumer research.

- Assist in the development and execution of brand strategies to increase brand awareness, drive brand loyalty, and support overall business objectives.

- Conduct market research to identify trends, opportunities, and threats in the global Beauty & Personal care industry with an emphasis on the US geography.

- Analyse data and prepare reports on market trends, consumer preferences, and competitive landscape.

- Develop insights to identify white spaces in the market to launch new products.

- Collaborate with cross-functional teams including product development and creative teams to ensure brand consistency across all channels.

- Assist in the planning and execution of brand events and activations.

- Monitor and report on the performance of brand initiatives and provide recommendations for improvement.

- Keep up-to-date with the latest trends, technologies, and innovations in the personal care and wellness industry.

Qualifications

- Master\'s degree in marketing, business, commerce or a related field.

- 1-3 years of experience in brand management, marketing, or a related field.

- Experience conducting primary consumer research and analysing market data.

- Strong analytical skills with the ability to interpret complex data and develop insights.

- Excellent communication and interpersonal skills.

- Ability to work collaboratively with cross-functional teams.

- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.

- Proficiency in Microsoft Office Suite and familiarity with market research tools.

About Transformative Learning Solutions (The Ayurveda Experience)

The Ayurveda Experience is one of the largest and the most recognized Ayurveda websites and house of brands in North America. Advanced in 4 continents and having spread its wings in about 150 countries, with over 900,000 customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, India and thousands of 5-star reviews. The Ayurveda Experience platform has been the key impetus behind the rapid popularity of Ayurveda across the West and has helped rehash the modern approach to health, wellness and lifestyle with the ancient, holistic 5,000-year-old science of Ayurveda.

Within a short span of time, The Ayurveda Experience has helped people embrace this holistic health and wellness \'Science of Life\' through its informative educational courses, tried-and-tested potent Ayurvedic beauty formulations and its efficacious Ayurvedic dietary supplements, foods and beverages - all perfected for contemporary usage and increased rapidity to keep up with the pace of our busy lives.

We are PE Funded by several well-known funds and estimated value of the company is about 200 Million USD. We have notable investors likes Fireside, Centrum, Anicut, Singularity, Rishabh Mariwala, Urmin Group, Emerge Capital, Riverwalk Holdings etc.

We have an over 180-member team across the globe. We look forward to welcoming you to our team!

Website: https://transformative.in/

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