Job Description

About Transasia Bio-Medicals Ltd:

Transasia Bio-Medicals Ltd is India\'s largest In Vitro Diagnostics Company and offers solutions and products in Biochemistry, Hematology, Coagulation, ESR, Immunology, Urinalysis, Critical Care, Electrophoresis, Molecular Diagnostics, Diabetes Management and Microbiology.

Transasia was incepted in the year 1979 and is headquartered in Mumbai. Transasia is a part of the global Erba Diagnostics Mannheim GmbH Group. The Erba Transasia Group has spread its footprint across USA, UK, Europe, Turkey and Eastern Europe, Russia and France, by means of various acquisitions - Erba Germany, Erba Czech Republic, Erba Russia, Erba Turkey, Erba France, Erba Diagnostics (USA), Erba Molecular (UK), Diamedix (USA), Delta Biologicals (Italy), ImmunoVision (USA), JAS Diagnostics Inc. (USA) and Drew Scientific (USA). Today, the Erba Transasia Group serves millions across 100 countries.

Transasia manufactures and markets Equipment and Reagents, with an impressive installation base of above 50,000 equipments across India.

JOB DESCRIPTION:

A) Duties and Responsibilities :

1. Effectively engage with regional stakeholders in marketing, sales and corporate communications to lead the development and/or translation of marcom assets and regional marketing campaigns, both for new product launches for sustaining horizontal or vertical marcom purposes

2. Content Development (including drafting Scientific articles) and Creative conceptualization

3. PR and Media Relations

4. Internal / External Communications

B) Goals / KRA to be assigned:

1. Develop and promote branding initiatives consistent with corporate business goals and objectives.

2. Work with creative staff and other dept heads to produce marketing collateral in accordance with brand messages.

3. Develop marketing plans with budget requirements, including advertising and PR

4. Collaborate with all departments to identify internal and external customer needs.

5. Monitor, evaluate and report industry conferences and tradeshows and make recommendations based on findings/ opportunities discovered.

6. Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles

7. Ensure that all materials are developed and distributed according to an appropriate timeline.

JOB SPECIFICATIONS:

Graduate / PG in Science / Biochemistry / Microbiology Degree / Diploma in Journalism / Mass Comm will be a plus 4-6yrs

1. Managed marketing communications and national/regional event assets, and interaction with product marketing teams. Lead a team of 3-5 Marcom Specialists

2. Worked closely with CXOs, and PR agencies to maximize brand exposure and ensure media coverage/ads represent brand identity 1. 5 years of direct work experience in a marketing manager capacity, including the handling of corporate communications, original writing and editing and PR.

2. Excellent understanding and familiarity with brand building and brand management . Highly effective in prioritization, multi-tasking and time management skills to meet deadlines.

3. Excellent written and verbal communication skills.

4. Working knowledge and past experience in publishing with print and web media.

5. Knowledge of printing procedures and requirements preferred

Desired Skills :

Communication

Teamwork

Adaptability

Analytical Thinking

Decision Making

Planning and Organizing

Problem Solving

Negotiation

Networking and Relationship Building

Leadership

IIM Jobs