Job Description

About Us:- Video is the most powerful medium to mould your brand\'s image into a compelling story today. And, we are the "Experts of Video".- We captivate millions across our YouTube network, delivering engaging stories and insights in tech, auto, and entertainment. - Flagship channels Trakin Tech (14M) and ShortsBreak (35M) spearhead our growth, generating a staggering 1B+ monthly views.About the Role :We are looking for a talented Performance Marketing Specialist to join our growing team. In this role, you will be responsible for developing and executing data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth for our eCommerce business.Responsibilities :- Develop and implement performance marketing strategies across various channels, including Paid Search (PPC), Paid Social (Facebook Ads, Instagram Ads, etc.), Display -Advertising, and potentially affiliate marketing.- Manage campaign budgets, bidding strategies, and audience targeting to achieve optimal return on ad spend (ROAS) and other key performance indicators (KPIs).- Conduct thorough audience research and segmentation to ensure relevant messaging and offers are reaching the right customers.- A/B test creatives, landing pages, and offers to continuously improve campaign performance.- Analyze campaign data and provide actionable insights to optimize marketing efforts and inform future strategies.- Work closely with the eCommerce and creative teams to ensure seamless campaign execution.- Stay up-to-date on the latest trends and best practices in performance marketing.Qualifications :-2+ years of experience in performance marketing, preferably within the eCommerce industry.-Strong understanding of digital marketing channels, including Paid Search, Paid Social, and Display Advertising.-Proven track record of success in driving sales and conversions through performance marketing campaigns.-Excellent analytical skills with experience using marketing analytics platforms like Google Analytics.-Experience with campaign management tools such as Google Ads, Facebook Ads Manager, etc.-Excellent communication and collaboration skills.-Ability to work independently and manage multiple priorities.-A passion for eCommerce and a strong understanding of customer acquisition strategies. (ref:updazz.com)

updazz .com