Job Description

Currently we have an opening- for Trainee/Officer - Marketing with our client located at Vile Parle, Mumbai. Please go through the below- job- description.- Company Profile :Our Client is one of the renowned FMGC brands in India. They are- host of other very popular brands. They are Committed to build the legacy with passion and Integrity by providing innovative, high-quality, great value products within India and across the globe. Position Title: Trainee/Officer - Marketing (1 Year Contract) (TMS Payroll) Qualifications: Graduation/Postgraduates in Marketing Experience: 1 - 3 Years Job Location: Vile Parle, Mumbai Key Responsibilities: Product Development and Branding: New Product Launches : Ideation and coordination for new products targeting export and overseas markets.Packaging Design : Overseeing packaging design and branding strategies for line extensions and new launches.Collaboration : Working closely with Quality Assurance and other agencies to ensure product and design standards. Business Development : Discussing new business prospects, including negotiations on pricing, costs, delivery, and specifications. Media Planning : Strategic Coordination : Collaborating with media agencies to develop and execute broadcasting plans for commercials. Budget Management : Analyzing media landscapes and working on cost management to stay within defined budgets. Creative Input : Providing feedback on storyboards and launching new television commercials for high-end brands to create market buzz. Report Analysis :- Gather and compile media reports from multiple sources (TV, radio, digital, print). Organize and categorize data for effective analysis and reporting. Performance Analysis : - Evaluate key performance indicators (KPIs) such as reach, impressions, engagement rates, and conversion rates. - Conduct comparative analyses of different campaigns and time periods to identify trends. Collaboration: - Work closely with marketing, creative, and media planning teams to ensure alignment on goals and strategies. - Coordinate with external media agencies for campaign performance insights. ATL/BTL Activations: Campaign Management: Handling TV, radio, OOH, and digital campaigns tailored for first-world and overseas markets. Agency Negotiations: Negotiating with agencies for campaign plans and evaluating them against budget needs. Creative Activations: Planning and executing point-of-purchase (POP) activations, ensuring creative promotional strategies enhance brand visibility and product differentiation. Financial Oversight (SAP): Expense Validation: Verifying and validating promotional spending on a monthly basis. Procurement Processes: Raising purchase requisitions and orders and verifying broadcasting channel bills. Vendor Management: Ensuring timely delivery from vendors and managing payment processes. Export Data Management (APEDA): Data Recording: Maintaining accurate export data monthly to leverage incentives for the company. (ref:updazz.com)

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