Job Description

Gurugram
Sales
Full time
Company Profile:


Know T.A.C.



The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.


Click below to know more about us:



Shreedha Singh is now an angel investor on JIO Cinemas Indian Angels



How D2C Brand the Ayurveda Co. Grew Its Customer Base 10X In Just 2 Years



The Ayurveda Company: D2C brand T.A.C eyes profitability by Diwali'24; invests in R&D, warehousing, ET Retail (indiatimes.com)



"Husband-wife duo founders of Khadi Essentials share entrepreneurial mindset"•.•



"This Startup is Bringing Ayurveda to Millennials and Gen Z"



"VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co."



"Ayurveda firm TAC raises Rs 100 cr in funding for business expansion".



"T.A.C Ropes In Kajal Aggarwal As Brand Ambassador"•.•


Designation: Trade Marketing Specialist Location: Gurgaon


Responsibilities:


• Develop and implement trade marketing strategies and plans in alignment with brand objectives and sales targets.


• Collaborate closely with the sales team to identify market opportunities, analyze consumer trends, and optimize product placement and promotions.


• Create engaging POS (Point of Sale) materials, displays, and merchandising solutions to enhance brand visibility and drive product trial and purchase.


• Conduct regular market visits to evaluate trade marketing effectiveness, gather competitor insights, and identify areas for improvement.


• Manage trade marketing budgets effectively, ensuring maximum ROI on promotional activities and campaigns.


• Build and maintain strong relationships with key trade partners, distributors, and retailers to drive collaboration and support brand initiatives.


• Provide training and support to the sales team on trade marketing strategies, product knowledge, and promotional activities.


• Monitor and analyze sales performance, market share, and other relevant KPIs to track the success of trade marketing initiatives and recommend adjustments as needed.



Qualifications:


• Bachelor's degree in marketing, Business Administration, or a related field.


• Proven experience in trade marketing, preferably within the FMCG Beauty industry.


• Strong understanding of trade marketing principles, strategies, and tactics.


• Excellent analytical skills with the ability to interpret data and market insights to drive informed decisions.


• Creative thinker with a keen eye for detail and the ability to develop innovative marketing solutions.


• Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.


• Results-oriented mindset with a focus on driving measurable business impact.


• Willingness to travel extensively across India as needed.