Job Description

Gurugram
Full time
Company Profile:


Know T.A.C.



The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of



Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad



range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's



youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.


Click below to know more about us:



Shreedha Singh is now an angel investor on JIO Cinemas Indian Angels



How D2C Brand the Ayurveda Co. Grew Its Customer Base 10X In Just 2 Years



The Ayurveda Company: D2C brand T.A.C eyes profitability by Diwali'24; invests in R&D, warehousing, ET Retail



(indiatimes.com)



"Husband-wife duo founders of Khadi Essentials share entrepreneurial mindset".



"This Startup is Bringing Ayurveda to Millennials and Gen Z"



"VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co"



"Ayurveda firm TAC raises Rs 100 cr in funding for business expansion".



"T.A.C Ropes In Kajal Aggarwal As Brand Ambassador".


Role: Trade Marketing


Location : Gurugram


Roles & Responsibilities :


Trade Marketing Strategy:


• Develop and implement innovative trade marketing strategies that align with overall business objectives and drive sales growth.
• Analyse market trends, consumer behavior, and competitor activities to identify opportunities and threats.


Channel Development & Activation:


• Identify and explore new retail channels and partnerships to expand the brand's presence and increase product visibility.
• Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
• Implement effective in-store and online promotions, displays, and merchandising strategies.


Campaign Management:


• Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
• Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level.


Data Analysis and Reporting:


• Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.
• Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.


Budget Management:


• Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources.
• Monitor expenditures and provide regular budget updates to senior management.


Collaboration with Sales Teams:


• Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
• Provide strategic input to optimize product assortment, pricing, and promotional activities.


Cross-Functional Collaboration:


• Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
• Provide input into product launches, ensuring alignment with trade marketing objectives.


Qualifications:


• Bachelor's degree in marketing, Business, or a related field. MBA is preferred.
• Strong understanding of retail channels, distribution, and merchandising strategies.
• Proven experience in trade marketing, preferably in the beauty and wellness category.
• Excellent project management and organizational skills.