Job Description

for Trade Marketing Executive (Fresher / 2-3 Years of Experience):
Job Title: Trade Marketing Executive
Job Location: Mumbai
Job Type: Full-time
Job Summary: We are looking for a talented and results-driven Trade Marketing Executive Fresher or with 2-3 years of experience in the industry. The ideal candidate will have hands-on experience in developing and executing trade marketing strategies, collaborating with sales teams, and driving brand visibility and product growth in retail and trade channels.
Key Responsibilities:

• Develop and execute trade marketing strategies to support brand growth and sales in retail channels.

• Plan and coordinate trade promotions, events, and in-store activities to drive product visibility and sales.

• Collaborate closely with the sales, marketing, and category management teams to align trade strategies with business objectives.

• Analyse market data and customer insights to inform trade marketing campaigns and improve ROI.

• Manage and track trade marketing budgets and ensure effective resource allocation.

• Work with retail partners to design and implement in-store displays, point-of-sale materials, and promotions.

• Monitor the performance of trade marketing campaigns and provide recommendations for improvement.

• Coordinate with agencies and vendors to develop promotional materials and activities.

• Build and maintain strong relationships with key retail and distribution partners to ensure smooth execution of trade programs.

• Manage promotional product launches, seasonal campaigns, and product activations in stores.

• Prepare and present performance reports on trade marketing activities to senior management.

• Bachelors degree in Marketing, Business Administration, or a related field.

• 2-3 years of experience in trade marketing, retail marketing, or related areas.

• Strong understanding of trade marketing principles, retail environments, and consumer behaviour.

• Excellent project management and organizational skills.

• Ability to analyse market trends, track campaign performance, and adjust strategies as needed.

• Strong communication skills and ability to work cross-functionally with sales, marketing, and external partners.

• Strong negotiation skills and ability to manage relationships with retailers and vendors.

• Experience with digital marketing and social media for trade promotions.

• Experience in a fast-paced or FMCG (Fast-Moving Consumer Goods) environment.

• Knowledge of brand management and retail sales strategies.