Tps India Marketing Specialist
Year Mumbai, Maharashtra, India
Job Description
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Job Summary: Black Box TPS seeks a talented and creative Marketing Communications Specialist to join our team. As a Marketing Communications Specialist, you will develop and execute strategic communication plans to promote our brand, products, and services. You will have a crucial role in crafting compelling messaging, creating engaging content, and implementing integrated marketing communications campaigns across various channels to drive brand awareness, customer engagement, and business growth.
Key Responsibilities:
- Content Creation: Develop high-quality, engaging content for various marketing collateral, including website copy, blog posts, email campaigns, social media content, press releases, case studies, and sales materials.
- Brand Messaging: Craft clear and consistent messaging that effectively communicates Black Box TPS brand values, product features, and unique selling propositions to our target audience.
- Campaign Development: Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives, target audience insights, and marketing goals.
- Digital Marketing: Manage digital marketing initiatives, including social media campaigns, email marketing, content marketing, and search engine optimization (SEO), to drive brand visibility, website traffic, and lead generation.
- Public Relations: Develop and maintain relationships with media outlets, industry influencers, and stakeholders to generate positive media coverage and secure speaking opportunities, awards, and partnerships.
- Event Management: Plan and coordinate marketing events, including webinars, trade shows, conferences, and virtual events, to promote brand awareness, engage with customers, and generate leads.
- Analytics and Reporting: Monitor and analyze key performance metrics and campaign results to measure the effectiveness of marketing communications efforts and identify areas for optimization.
- Internal Communications: Collaborate with internal stakeholders to ensure alignment and consistency of messaging across all internal and external communication channels.
- Bachelor\'s degree in Marketing, Communications, Journalism, or related field.
- 3+ years of experience in marketing communications, public relations, or related field.
- Strong writing and editing skills, with the ability to create compelling content for various audiences and channels.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
- Experience with media relations, press release writing, and pitching to media outlets.
- Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Strong analytical skills and ability to interpret data to drive decision-making and optimize marketing strategies.
- Creative thinker with a passion for storytelling and innovative marketing approaches. Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
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Job Detail
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Job IdJD3307299
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear