Job Description

Designation: Asst Manager | Marketing

Reporting to: Asst General Manager | Marketing

Business: Real Estate

Location: Bangalore

At Total Environment, we love creating experiences that touch the senses and evoke emotions. Intricate and vibrant experiences with depth and character are created with passion and sensitivity. Our inspiration comes from nature and our beautiful planets deeply rooted cultural heritage.

Since 1996, we have been designing, building and managing some of the best homes in the world. We currently have 8 projects with around 4500 custom-designed, furnished homes as well as commercial and institutional buildings, covering a total saleable area of approximately 14 million square feet under construction at Bangalore, Pune and Hyderabad.

Role:

We are seeking a talented and creative Real Estate Brand Manager. The successful candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, and ensuring that our brand image aligns with our company\'s values and goals.. This position requires you to thrive as an individual contributor, adept at multitasking and quick thinking to effectively resolve challenges.

Scope:

- Marketing Strategy Development

- 360 Campaign Execution

- Social Media & Website Management

- Analytics and Reporting

- Collaboration and Coordination

Expectations:

1. Brand Management

- Act as brand custodian and translate brand elements into plans and go-to-market strategies.

- Establish brand guidelines to ensure consistency in all communications and marketing materials

2. Campaign Management

- Strategic bent-of-mind: Understand business goals and draw up marketing plans and calendar to deliver brand KPIs.

- Manage creative development process: liaison with creative team, work on development of communication campaigns and creative solutions.

- Own campaign execution - Digital & Offiline rollout including shoots, events and launches.

3. Ownership of Online Brand Prescence

- Manage our online presence, including the company website and social media channels.

- Create and curate engaging content to maintain a strong online brand presence.

- Monitor online reputation and respond to reviews and comments as necessary.

4. Analytics and Performance

- Measure and report performance of all ATL (digital, social, print, outdoor) & BTL (events and on-site) marketing campaigns and assess ROI and KPIs.

5. Consumer & market understanding

- Analyze competitors, market trends, develop consumer insights and work with cross functional teams to conceptualize research reports.

6. Stakeholder Management

- Work closely with sales & design teams to align branding and marketing efforts with sales objectives.

- Collaborate with external agencies and partners to execute marketing campaigns effectively.

Requirements

- MBA/Master\'s Degree with specialization in marketing.

- Minimum 3-6 years of work experience in strategic brand management - real estate, luxury FMCG or luxury durables.

- Proven ability to translate consumer insights into brand communication and campaigns that drives action.

- Strong expertise in handling multiple projects in a high-growth environment.

- Results-driven and able to meet tight deadlines.

- Excellent communication and interpersonal abilities to work effectively with stakeholders, vendors, and team members.

- Flexibility to work irregular hours, including evenings and weekends, if required.

- Attention to detail and data management skills.

- Dynamic personality Great attitude

- Self-starter

- Negotiation skills

- Willing to travel

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