Job Description

JOB ROLE:- Strong understanding of the digital platforms Facebook, AdWords with ad operations and ad verification tools Awareness of emerging/new technologies that can be leveraged to drive brand salience- Creative strategizing for existing client- Understand the client business and short and long-term objectives. - Manage digital media campaigns end to end depending on the business objectives. Understanding the brief and campaign objectives from the client- Planning & executing the campaigns on various digital medium such as Display, Search, Social media, etc.- Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client's business objective- Identify placement opportunities impact, non-impact and oversee the ad operations tracking, serving. Monitoring the campaign performance and optimizing, to achieve the campaign objective- Set budget allocation - top line between different online platforms to meet the objectives- Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)- Develop good working relationship with key publishers, vendors/partners that are the right fit for the brand and help to achieve client goalsJOB EXPECTATIONS:- Experience 4-7 years into media planning. - Can manage all aspects of an online program (Facebook, Google, and other publishing platforms)- Has experience with all online media tactics: CPA, CPM, and paid search- Understands all aspects of an online campaign implementation- Has stellar negotiation, tracking, and optimization skills- Is comfortable interacting with third-party ad servers and rich media technologies- Understands syndicated and related online media research resources- Has outstanding budget and project management skills- Modeling experience is preferable Strong organizational skills, detail-oriented, and capable of multi-tasking- Solid understanding of media concepts/terms, creative and budget requirements- Solid grasp of digital marketing, especially deep knowledge of digital media- Strong written and verbal communication skills including the desire to progress- Ability to forecast outcomes of brand/DR campaigns and manage spend- Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment (ref:updazz.com)

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