- Analyzing data about sales trends in order to identify potential problems that could affect sales performance
- Creating and managing advertising campaigns on digital platforms such as search engines, social media sites, and mobile applications
- Establishing relationships with publishers and website owners in order to increase exposure for products or brands
- Working with other departments within a company to ensure that all aspects of a campaign are successful
- Developing new strategies to increase exposure of products through new channels such as online stores
- Reviewing competitor activity in order to identify new opportunities for increasing sales
- Strategically planning promotional campaigns that will effectively reach target audiences
- Managing relationships with digital distribution partners to ensure that products are promoted effectively
- Creating and managing digital marketing campaigns to increase brand exposure and boost sales
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