The Prime Step Institute is a premier educational organization dedicated to delivering high-quality training programs. We aim to empower individuals and organizations by offering courses that meet the demands of today’s marketplace.
Job Overview
We are seeking a talented Digital Marketing Specialist to join our marketing team. The ideal candidate will be passionate about digital marketing and have a proven track record in driving successful campaigns.
Key Responsibilities
Develop and Execute Strategies: Create and manage digital marketing campaigns across various channels (SEO, SEM, social media, email).
Content Creation: Produce engaging content for blogs, social media, and email.
SEO/SEM: Optimize website content and manage PPC advertising.
Analytics: Monitor and analyze campaign performance, providing insights for improvement.
Email Marketing: Design and execute targeted email campaigns.
Social Media Management: Increase brand awareness and engagement through strategic social media efforts.
Requirements
Education: Bachelor’s degree in Marketing, Communications, or related field.
Experience: Proven experience in digital marketing, SEO, SEM, social media, and email marketing.
Skills: Strong analytical skills, creativity, and proficiency with digital marketing tools.
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