Job Description

Role Purpose Statement :


To manage the Dalda Consumer Pack Business in Costal Andhra (The Stretch from Srikakulam till Prakasham Dist) . Rayalaseema is a very important business market for Vanaspati and one of the most profitable Area in B2C business. Rayalaseema is holds a strong brand loyalty and is completely distribution driven. The key responsibility and ownership will be the business growth and sustaining the front end sales automation.

Main Accountabilities :

• To Manage current distribution network of approx. 15 distributors and further expand and add another 8 this year.
• Get the market ready for the scale up in view of the upcoming green field Plant.
• Manage Front line Team of Field force members and DSMs.
• Expand distribution network.
• Drive sales volume.





Impact/Dimensions :

• This role will have a volume business of 2600MT
• Business needs to be delivered at an Budget MAV.
• Sale of High profit categories DVP, sustaining strength in Rayalaseema.
• Grow Horeca segment for DVP
• To develop SFO markets in this highly competitive areas.

Key Performance Indicators (KPIs) :

• Primary Volume Targets
• To achieve Budgeted Unique outlets
• To achieve 80% Model parties
• To achieve 80% Secondary on SFA

Major Opportunities and Decisions:

• Automation at Field Force level will be the key responsibility.
• Training of DSMs and making them work on SFA will be key factor in execution.
• Automation of Business Partners, DMS installation and execution through 100% fulfilment.
• Increasing the Buying outlets month upon month and analyzing the buying pattern, develop strategy for low selling products/SKUs/Beats/Towns.
• Driving secondary sales.

Management/Leadership:

• Support sales team by sharing of experience and knowledge with team members to empower them and lead them to deliver desired results.
• Should be a team player, with Good product and territory knowledge along with strong communication.


Strong analytical ability to interpret data and guide team for achieving desired business results Key Relationships, Stakeholders & Interfaces (External & Internal):

• Having good market relations and effectively communicate with other support functions, Top Management and the Marketing Team.
• Build good and healthy business relations with the distributors/ wholesalers/ SS / Retail and update them on emerging market trends, to build long term relationship.

Knowledge and Technical Competencies :

• Oil industry knowledge and distribution systems.
• Ability to work in a dynamic market and demonstrate conviction by guiding team to desired results.
• Problem solving attitude is the key leadership skill required for this position.

Education/Experience:

• Graduate, preferably Science or Commerce.
• Business management degree will be preferred.
• Hard core Sales experience in FMCG or Edible oil business with top companies.
• Should be proficient in Local Language and English, should be tech Savy
• Computer knowledge is must.