- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights.- Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests.- Collaborate with internal teams to create landing pages and optimize user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels. - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate (ref:updazz.com)
updazz .com
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