Job Description

:JD- Kotak CIIBRequirement * Minimum 5- 8 years of experience (an MBA)Level- min M4- M6Salary band- In line with these bandsReporting - Senior VP Marketing, Kotak CIIB & Private Banking

• Ideate, plan and execute events and programmes for new client acquisition and engagement with existing clients
• Ideation and end-to-end execution of events at a national or regional level
• Develop innovative ideas of engaging with TG at these events

• 360 launch
• Ideate, plan and execute new product launches across all platforms- ATL, BTL

• Communication campaigns
• Work with cross functional teams to drive marketing campaigns to meet business objectives (both internal and external)

• Media & PR
• build visibility of leaders through media and PR - Ensure consistent media coverage for key stakeholders identified
• Liaise with PR team to drive launch and coverage for specific launches, events etc
• Liaise with group marketing team and coordinate w.r.t award entries submission, report submissions etc
• Plan and ideate innovative initiatives and tie-ups with relevant brands

• Lead the digital & social initiatives
• Lead all digital projects w.r.t creation of new portals, app development, website, NB, MB, WA banking etc
• Launch and ongoing maintenance/sustenance campaigns
• Drive SEO, SEM, performance marketing campaigns
• Manage & update content regularly across all platforms

• Timely budgeting process, expense tracking and vendor payments

Skills required * Creative bent of mind/able to ideate innovatively

• End to end campaign & event execution skills
• Sound marketing fundamentals
• Strong interpersonal skills
• Fluency and command over English
• Basic IT skills
• Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team
• Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic

Kotak Mahindra Bank