Job Description

:

: To contribute to the entire spectrum of marketing activities for Kotak CIIB including all its verticals

• 360 launch
• Ideate, plan and execute new product launches across all platforms- ATL, BTL etc

• Events
• Ideation and end-to-end execution of events at a national or regional level
• Innovative ideas of connecting with TG at these events
• Liaison with event management agencies / Bankers / vendors etc

• Ideate, plan and execute for new client acquisition and engagement with existing clients

• Digital & Social
• Support product teams for end to end launch and support of key digital projects /app development/communication plan etc
• Building a strong presence of the brand and key leaders across social platforms
• Managing content regularly and updating the website and social media platforms with out of box campaign ideas

• Product and Marketing communication
• Work with cross functional teams and assist in providing marketing support with the help of product / service collaterals , developing new product proposition
• Ensure updating of brochures, presentations, online content
• Competition tracking

• Media & PR
• Liaise with PR team to drive launch and coverage for specific launches, events etc
• Ensure consistent media coverage for key stakeholders identified
• Regular reporting to the group marketing team and coordination w.r.t award entries submission, report submissions

• Internal communication
• Designing and executing various internal communication materials, awards support to HR etc

• Marketing Campaign
• Assist in the research work for the advertising campaign or other need based projects
• Assist in coordinating with advertising agencies on the creative
• Assist in coordinating with group marketing / media agencies for planning / buying

• Alliances
• Plan and ideate various initiatives and tie-ups with luxury brands
• Management of Concierge

• Timely budgeting process, expense tracking and vendor payments

Skills required * Creative bent of mind/able to ideate and innovate

• Good communication and aesthetic sense
• Digital & social expertise (SEO, SEM, Perf marketing etc)
• End to end campaign & event execution
• Sound marketing fundamentals
• Strong interpersonal skills
• Fluency and command over English
• Basic IT skills
• Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team
• Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic

Requirement * Minimum 10-12 years of experience (preferably an MBA)

• All applicants must ensure no arrears and should show consistent academic performance

Kotak Mahindra Bank